Nielsen

Associate Sales Director, Analytic Sales

Chicago, Illinois, United States

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Market Research, Data & AnalyticsIndustries

Job Description

Location Type: Remote Employment Type: Full-time

Company Description

R25_0015710*US role, must be in US at time of application to be considered for this role. #LI-Retmote

This role offers an annual bonus opportunity in addition to the base salary.

Job Description

About this Job

This role will be responsible for leading sales engagements of NielsenIQ’s Analytics + Activation solutions across numerous assigned NielsenIQ account targets within NA. The focus will be on maintaining and growing existing clients and acquiring new business through the development of meaningful client relationships and closing deals. The goal is to expand our Advanced Analytics & Marketing Mix solutions within assigned accounts by possessing the unique attributes of a consultative seller.

This role will collaborate with Solution Architects, Client Business Partners, Account Development leads, and delivery team members throughout the sales cycle. As an individual contributor, this role will drive deals to successful outcomes across complex sales phases in a timely manner while generating new product ideas and bringing the voice of the customer back to product management.

Responsibilities

  • Develop relationships to sell our analytics and Marketing Mix solutions within your assigned accounts.
  • In this A&A Practice Area sales role, use your consultative/challenger selling skills to identify client business needs, qualify, probe, scope, and sell NIQ advanced analytics services.
  • Achieve an annual Revenue/Sales target.
  • Attend a few annual conferences/tradeshows.
  • Self-start and proactively prospect within your assigned accounts to drive initial purchases.
  • Manage multiple projects simultaneously.
  • Manage sales pipeline reporting and proper CRM hygiene with excellence.
  • Become proficient in NIQ Analytics + Activation solutions, systems, and software tools, including Marketing Mix.
  • Develop Account Plans and initiatives to drive growth within your assigned accounts and verticals.
  • Represent the voice of the customer to internal product development, product marketing, communications, and delivery teams.
  • With a high degree of urgency, uncover and disseminate retailer, manufacturer, and competitive intelligence.
  • Work highly collaboratively with other cross-functional NIQ partners, including Account Leads and Business Partners.
  • Contribute to assigned projects as needed.

A Little Bit About You

Are you a passionate, client-focused salesperson with a deep sense of urgency and accountability to deliver against financial targets? Can you effectively tell a story that captures the audience, no matter what level, and bring them along your journey? Are you able to work collaboratively as part of a remote team within a dynamic and challenging environment while maintaining high standards?

Qualifications

  • Bachelor's degree required; Master's degree favored.
  • 12-15 years’ consultative selling (full-cycle) experience within market research, CPG, and/or media agencies.
  • Previous experience selling data/analytics, choice modeling/Conjoint to CPG manufacturers and/or media agencies preferred.
  • Previous experience working in a highly matrixed organization.
  • Leadership experience a plus (may lead team in future).
  • Ability to translate data knowledge into tactical and strategic solution frameworks; advanced data analytic sales preferred.
  • Excellent written and verbal communication skills; ability to articulate complex issues in a concise and polished manner to a diverse audience.
  • Ability to travel up to 25%.

US Benefits

  • Comprehensive healthcare plan (medical, Rx, dental, and vision).
  • Flexible spending accounts and a Health Savings Account (including company contributions).
  • Life and AD&D insurance.
  • 401(k) retirement plan including company matching contributions.
  • Disability insurance.
  • Tuition Reimbursement.
  • Discretionary paid time off program and 11 paid holidays.
  • Flexible working environment.

Skills

Sales
Analytics
Marketing Mix
Consultative Selling
Client Relationship Management
CRM
Account Planning
Prospecting
Revenue Generation

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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