Associate Director, Targeted Therapies Marketing, US Oncology at Bristol-Myers Squibb

Princeton, New Jersey, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, Oncology, HealthcareIndustries

Requirements

Bachelor’s degree or equivalent is required; MBA is preferred
Minimum of 8 years of relevant industry (pharmaceutical/biotech or related agency) experience, with experience in oncology or targeted therapies strongly preferred
Demonstrated ability to think strategically, drive execution, foster relationships, and build alignment
Strong written and verbal communication skills

Responsibilities

Lead or support the development and execution of key HCP workstreams and tactics for targeted therapies within the thoracic portfolio
Work collaboratively with medical, legal, and promotional compliance teams to develop and execute high-impact marketing materials
Navigate internal review processes and work with external partners to ensure timely and accurate preparation of tactical projects in support of thoracic targeted therapy indications
Serve as the primary point of contact with external agencies/partners (e.g., AOR) to develop HCP promotional materials and tactics
Regularly evaluate competitive landscape and marketplace dynamics specific to targeted therapies in thoracic oncology
Initiate and manage multiple projects, working cross-functionally with matrix stakeholders
Interact with customer-facing teams to mine customer insights, leading to the development of professional promotional strategy and materials
Drive market research and interact with top US KTLs to understand the current treatment landscape and inform key commercial decisions
Strategically position the targeted therapy portfolio and incorporate new data and assets
Develop and present leadership brand overviews to internal and external stakeholders
Make strategic recommendations based on key internal and external medical and clinical updates from congresses, publications, etc
Work closely with other members of the thoracic matrix team (i.e., medical, sales training, sales operations, patient marketing, payer marketing, market research, portfolio marketing, and channel planning) to ensure successful and timely tactical execution
Collaborate on digital and omnichannel marketing initiatives, utilizing analytics and insights to optimize campaign effectiveness

Skills

Marketing Strategy

Brand Planning

HCP Engagement

Market Insights

Strategic Positioning

Tactical Implementation

Oncology Marketing

Thoracic Oncology

Cross-Functional Collaboration

Data Analysis

Bristol-Myers Squibb

Develops and delivers biopharmaceutical medicines

About Bristol-Myers Squibb

Bristol Myers Squibb (BMS) develops and delivers medicines aimed at treating serious diseases, focusing on areas like cancer, autoimmune diseases, and heart conditions. The company conducts extensive research and development to create new drugs, which are sold after receiving regulatory approval. BMS also produces generic drugs, offering affordable alternatives that meet the same quality standards as their branded counterparts. What sets BMS apart from competitors is its dual focus on both innovative and generic medicines, enhancing access to healthcare. The company's goal is to improve patient outcomes while maintaining a commitment to sustainability and corporate responsibility.

New York City, New YorkHeadquarters

1887Year Founded

$33,706.1MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Professional Development Budget

Risks

Increased competition in oncology from emerging biotech firms like ArsenalBio.

BMS's lawsuit over the 340B Drug Pricing Program may lead to regulatory challenges.

Rapid AI and digital tech evolution may pose integration challenges for BMS.

Differentiation

BMS focuses on innovative cancer treatments through collaborations like ArsenalBio for T cell therapies.

The company emphasizes digital health technologies, enhancing clinical trial management and patient engagement.

BMS offers both innovative and generic medicines, increasing affordable healthcare solutions.

Upsides

BMS's partnership with Medidata enhances clinical research processes and patient outcomes.

The collaboration with AI Proteins advances novel miniprotein-based therapeutics, expanding therapeutic modalities.

BMS's global license agreement with BioArctic expands its portfolio in neurodegenerative diseases.

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