Associate Director, Regional Marketing Specialist - Hematology/Cell Therapy Northeast Region at Bristol-Myers Squibb

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, BiotechnologyIndustries

Requirements

Minimum 5 years of experience in product marketing, field sales, or field medical
Minimum 5 years of experience (additional context cut off in description)

Responsibilities

Work with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution for brand strategy
Support the execution of approved Advisory Boards
Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
Facilitate, participate in, and attend advisory boards, where appropriate
Support disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials
Engage with assigned Thought Leaders (TLs) and solicit feedback, as necessary
Participate in and attend Congresses and other industry meetings
Conduct 1:1 meetings with HCPs
Attend meeting sessions at congresses
Engage in compliant collaboration with other field-based and home office-based teams
Provide input and support in developing account plans for Sales Speaker Management and Engagement
Identify and develop HCP Speakers to provide high-quality compliant promotional education
Provide refresher and follow-up training to Speakers on PReP-approved Speaker materials
Host and ensure appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles
Monitor Speaker performance at live Programs to evaluate speaker effectiveness and capabilities
Work with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
Assist in the development of Home Office Brand Strategy and in the execution of the strategy in the Regions
Work with the highest degree of professionalism and in accordance with applicable BMS policies, governing laws, rules and regulations, industry codes, and the company’s Principles of Integrity

Skills

Key technologies and capabilities for this role

HematologyCell TherapyThought Leader EngagementRegional MarketingBrand StrategySpeaker TrainingPeer-to-Peer EducationCross-Functional CollaborationCustomer InsightsCongress Support

Questions & Answers

Common questions about this position

What states does this role cover in the Northeast region?

The position covers Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, and Pennsylvania.

What is the salary range for this position?

This information is not specified in the job description.

What are the key responsibilities of this role?

Key responsibilities include working with cross-functional teams for customer insights and brand strategy, supporting advisory boards, engaging with Thought Leaders, participating in congresses, and developing HCP speakers.

What is the company culture like at Bristol Myers Squibb?

The culture is described as challenging, meaningful, and life-changing, with uniquely interesting work, opportunities to grow alongside high-achieving teams, and a focus on work-life balance and flexibility.

What makes a strong candidate for this Associate Director role?

A strong candidate will have experience in commercial marketing within Hematology/Cell Therapy, expertise in Thought Leader engagements, cross-functional collaboration, and supporting brand strategies and HCP speaker programs in a field-based role.

Bristol-Myers Squibb

Develops and delivers biopharmaceutical medicines

About Bristol-Myers Squibb

Bristol Myers Squibb (BMS) develops and delivers medicines aimed at treating serious diseases, focusing on areas like cancer, autoimmune diseases, and heart conditions. The company conducts extensive research and development to create new drugs, which are sold after receiving regulatory approval. BMS also produces generic drugs, offering affordable alternatives that meet the same quality standards as their branded counterparts. What sets BMS apart from competitors is its dual focus on both innovative and generic medicines, enhancing access to healthcare. The company's goal is to improve patient outcomes while maintaining a commitment to sustainability and corporate responsibility.

New York City, New YorkHeadquarters

1887Year Founded

$33,706.1MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Professional Development Budget

Risks

Increased competition in oncology from emerging biotech firms like ArsenalBio.

BMS's lawsuit over the 340B Drug Pricing Program may lead to regulatory challenges.

Rapid AI and digital tech evolution may pose integration challenges for BMS.

Differentiation

BMS focuses on innovative cancer treatments through collaborations like ArsenalBio for T cell therapies.

The company emphasizes digital health technologies, enhancing clinical trial management and patient engagement.

BMS offers both innovative and generic medicines, increasing affordable healthcare solutions.

Upsides

BMS's partnership with Medidata enhances clinical research processes and patient outcomes.

The collaboration with AI Proteins advances novel miniprotein-based therapeutics, expanding therapeutic modalities.

BMS's global license agreement with BioArctic expands its portfolio in neurodegenerative diseases.

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