d) Consumer Marketing at Eli Lilly and Company

Bad Homburg vor der Höhe, Hesse, Germany

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, PharmaceuticalsIndustries

Requirements

At least 8 years of experience in Consumer Marketing and Brand Building in dynamic categories (Luxus, Beauty, Lifestyle, FMCG) – ideally with experience in regulated markets
Master's degree desirable
Proven successes in the development and implementation of integrated campaigns with measurable performance impact
Sound expertise in orchestrating Online-Offline journeys and Paid, Earned, Shared, Owned channels

Responsibilities

Develop and steer pioneering Consumer Strategies for key therapy areas
Formulate a holistic, sustainable vision based on deep market and consumer understanding
Conceive and localize creative Best-in-Class 360° campaigns that emotionalize and activate
Acquire new consumers and consistently build market share
Conduct rigorous success monitoring and competitive benchmarking using clear KPIs to optimize and adjust activities as needed
Utilize deep understanding of Consumer Insights and Friction Points to eliminate barriers along the entire journey
Design a seamless Online-Offline journey and orchestrate Paid, Earned, Shared, and Owned for maximum impact
Networked collaboration with all relevant stakeholders and cross-functional as well as global cooperation

Skills

Key technologies and capabilities for this role

Consumer MarketingMarketing StrategyBrand ManagementMarket ResearchDigital MarketingCampaign ManagementTeam Leadership

Questions & Answers

Common questions about this position

What work arrangement does Lilly offer for this role?

Lilly offers a hybrid working model with flexible work-life balance, including mobile working and shared office times, along with trust-based working hours.

What benefits are provided at Lilly?

Benefits include a great team atmosphere with open communication, flexibility to implement ideas in cross-functional teams, work-life balance through hybrid work, professional development via Lilly University and LinkedIn Learning, and health perks like EGYM Wellpass, subsidized canteen, 1€/day job ticket, and service bike leasing.

What are the main responsibilities in this role?

The role involves developing and steering pioneering consumer strategies for key therapy areas, formulating a holistic sustainable vision based on deep market and consumer understanding, and conceptualizing and localizing creative best-in-class 360° campaigns.

What is the company culture like at Lilly?

Lilly fosters a team-oriented atmosphere with flat hierarchies, mutual support, openness, and team days; it emphasizes innovation, diversity, collective growth, and putting people first in a environment combining scientific progress and human care.

What makes a strong candidate for this position?

Strong candidates are determined individuals who can contribute ideas from the start, work responsibly in cross-functional or self-organized teams on impactful projects for patients and society, in an environment that promotes development and innovation.

Eli Lilly and Company

Develops and delivers prescription medicines globally

About Eli Lilly and Company

Eli Lilly and Company is a global pharmaceutical company that focuses on discovering, developing, and delivering medicines to improve health. The company has a long history of scientific achievements, including the creation of insulin, the first life-saving treatment for diabetes. Lilly's operations involve extensive research and development to create new medications and enhance existing ones, ensuring they are safe and effective. Their products are primarily prescription medicines sold to healthcare providers for various medical conditions, including diabetes, cancer, and pain management. What sets Lilly apart from its competitors is its strong commitment to ethical practices and the protection of its products from counterfeiting. The company's goal is to enhance lives through innovative medical solutions while maintaining high standards of quality and ethics.

Indianapolis, IndianaHeadquarters

1876Year Founded

$1,180.1MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Risks

Competition from Novo Nordisk's Ozempic may impact tirzepatide's market share.

Potential construction delays in Indiana could affect GLP-1 drug production timelines.

Regulatory challenges may hinder Kisunla's expansion in new Alzheimer's markets.

Differentiation

Eli Lilly's rich history includes the first life-saving insulin treatment.

Lilly's strategic partnerships enhance its position in neurodegenerative disease treatments.

FDA approval of Zepbound opens new therapeutic markets for sleep disorder treatments.

Upsides

Lilly's $9 billion complex in Indiana boosts GLP-1 drug production capacity.

Kisunla's approval in China expands Lilly's Alzheimer's treatment market in Asia.

Collaboration with EVA Pharma enhances Lilly's reputation as socially responsible.

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