Associate Director, Iberdomide Marketing at Bristol-Myers Squibb

Madison, New Jersey, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

PharmaceuticalsIndustries

Requirements

Bachelor’s degree in marketing, Business, Life Sciences, or related field (MBA preferred)
Recommended 5 years of experience in pharmaceutical marketing, brand management, or product management, ideally in hematology, oncology, or rare disease
Proven experience supporting successful brands, ideally within hematology or rare disease indications
Strong analytical skills, with demonstrated ability to translate market insights into effective executional tactics
Excellent communication, organizational, and project management skills
Knowledge of hematology, oncology, or rare disease pharmaceutical marketing
Experience executing digital marketing, omnichannel engagement, and customer-centric marketing strategies
Strong financial acumen, budget management, and forecasting skills

Responsibilities

Assist in the development and execution of strategic marketing initiatives to maximize Iberdomide’s commercial success
Assist in the development of brand positioning, messaging, and customer segmentation tactics specifically for MM
Collaborate with cross-functional teams to ensure aligned and efficient execution of tactics aligned to strategy
Support the implementation of the go-to-market strategy for Iberdomide
Execute HCP engagement, market education initiatives, and sales force readiness activities
Coordinate closely with medical affairs and regulatory teams on scientific communications and thought leader engagement
Partner with market access teams to support reimbursement and payer strategies execution
Support market research and competitive analysis to inform executional tactics
Monitor and report on competitive threats within the MM treatment landscape
Leverage data analytics and customer insights to optimize executional efforts
Work closely with sales, market access, regulatory, and medical affairs teams to execute marketing initiatives
Develop and deliver targeted field materials, training programs, and digital marketing campaigns
Manage external partners, including agencies and vendors, ensuring high-quality execution of marketing programs
Track key performance indicators (KPIs) and marketing effectiveness
Provide execution-focused analysis and recommendations to leadership
Manage project timelines, budgets, and resources for effective execution

Skills

Strategic Marketing

Brand Positioning

Customer Segmentation

Cross-Functional Collaboration

Launch Execution

HCP Engagement

Market Education

Media Planning

Go-to-Market Strategy

Analytical Skills

Bristol-Myers Squibb

Develops and delivers biopharmaceutical medicines

About Bristol-Myers Squibb

Bristol Myers Squibb (BMS) develops and delivers medicines aimed at treating serious diseases, focusing on areas like cancer, autoimmune diseases, and heart conditions. The company conducts extensive research and development to create new drugs, which are sold after receiving regulatory approval. BMS also produces generic drugs, offering affordable alternatives that meet the same quality standards as their branded counterparts. What sets BMS apart from competitors is its dual focus on both innovative and generic medicines, enhancing access to healthcare. The company's goal is to improve patient outcomes while maintaining a commitment to sustainability and corporate responsibility.

New York City, New YorkHeadquarters

1887Year Founded

$33,706.1MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Professional Development Budget

Risks

Increased competition in oncology from emerging biotech firms like ArsenalBio.

BMS's lawsuit over the 340B Drug Pricing Program may lead to regulatory challenges.

Rapid AI and digital tech evolution may pose integration challenges for BMS.

Differentiation

BMS focuses on innovative cancer treatments through collaborations like ArsenalBio for T cell therapies.

The company emphasizes digital health technologies, enhancing clinical trial management and patient engagement.

BMS offers both innovative and generic medicines, increasing affordable healthcare solutions.

Upsides

BMS's partnership with Medidata enhances clinical research processes and patient outcomes.

The collaboration with AI Proteins advances novel miniprotein-based therapeutics, expanding therapeutic modalities.

BMS's global license agreement with BioArctic expands its portfolio in neurodegenerative diseases.

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