Associate Creative Director, Performance at WhatNot

Los Angeles, California, United States

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$175,000 – $225,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, RetailIndustries

Requirements

10+ years of experience in performance creative roles with an emphasis on paid social
2-4+ years of experience in a lead role executing projects independently, including in-house experience at a multi-sided brand
Proven track record of leading creative development from concept to execution, clearly articulating strategies and concepts to creators, designers, copywriters, and video editors
Deep understanding of audience behavior, established and emerging digital marketing trends and tools, specifically paid and organic social, across all ad platforms
Skilled at interpreting performance data, leveraging analytics tools to refine creative strategies and enhance campaign effectiveness
Ability to set and achieve performance marketing goals, managing budgets and campaigns at scale, with the awareness to pivot and adapt as priorities shift
Experience reacting to cultural moments with timely, relevant social content that resonates
Thrives in a fast-paced environment, motivated by both creativity and results
Passion for exploring how brands can intersect with culture
Low ego, growth mindset, and high-impact drive
Within commuting distance of New York City, San Francisco, or Los Angeles hubs

Responsibilities

Oversee end-to-end processes, from initial brainstorms to final handoff, to deliver standout work that drives conversion and engagement
Establish a steady pipeline of relevant, high-performing creative at a global scale for ongoing testing and iteration that successfully balances performance goals with brand ambitions
Analyze performance data and testing results to uncover and share insights in creative lookbacks with stakeholders, refine creative direction and strategies, and drive better outcomes
Stay ahead of trends, emerging platforms, and creative best practices to keep marketing fresh, effective, and culturally resonant
Provide feedback and guidance to team members and external partners, fostering a collaborative environment of creative excellence
Manage relationships with external agencies and contractors as needed to scale creative production efficiently
Lead the strategy, development, and execution of high-performing creative assets across international marketing channels

Skills

Performance Marketing

Creative Strategy

Brand Building

Digital Creative

Creative Production

Data-Driven Optimization

A/B Testing

Global Campaigns

Marketing Channels

WhatNot

Online marketplace for authentic collectibles

About WhatNot

Whatnot.com operates as an online marketplace dedicated to collectibles, particularly focusing on items like Funkos and FiGPiNs. The platform ensures that every collectible listed is 100% authentic through a rigorous verification process that includes hand authentication, providing trust and security for both buyers and sellers. It caters to collectors and enthusiasts who seek a reliable space to buy and sell rare and exclusive items from popular franchises such as Marvel Comics and Star Wars. Whatnot.com distinguishes itself from competitors by charging low fees on sales and offering seller protection, which guarantees prompt and secure payments. The company's goal is to create a trusted environment for the growing community of collectible enthusiasts, facilitating safe and easy transactions for unique items.

Marina del Rey, CaliforniaHeadquarters

2019Year Founded

$728.7MTotal Funding

SERIES_ECompany Stage

Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Competitive base salary and stock options

Unlimited Vacation Policy and No Meeting Holidays

Health Insurance options including Medical, Dental, Vision, Life, Short term disability & Long term Disability

Work From Home Support

Up to $500 monthly to spend within Whatnot App

Care benefits

Risks

Increased competition from TikTok Shop may impact Whatnot's market share.

The collectibles market's volatility could affect Whatnot's sales and inventory.

Expansion into new categories may dilute Whatnot's specialized brand identity.

Differentiation

Whatnot offers a unique marketplace for 100% authenticated collectible items.

The platform integrates live shopping with entertainment, enhancing user engagement.

Whatnot's partnerships with major franchises like Marvel boost its market appeal.

Upsides

Whatnot's $265M funding round supports expansion and new product categories.

The platform's collaboration with PSA enhances trust through integrated authentication services.

Rising interest in live shopping among younger demographics drives Whatnot's growth.

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