Associate Brand Manager - Pediatric Nutrition - Columbus, Oh at Abbott

Columbus, Ohio, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, NutritionIndustries

Requirements

BS / BA in Marketing, Finance, Communications, Management, or Project Management
2-3 years in eCommerce/digital marketing for CPG or Healthcare brands desired
Ability to effectively manage complex projects with multiple stakeholders
Initiative to identify opportunities and develop plans to drive business performance
Strong communication and collaboration skills
Business analytics and KPI tracking capabilities

Responsibilities

Manage innovation projects including the creation of P&L & demand templates, representing commercial needs on project team and leading cross-functional team to execute in market
Develop and implement key consumer-facing marketing tactics including new product launch plans to execute across the Pediatric portfolio of products
Manage the medical, legal, and regulatory review process including claims and promotional materials management, creation and formal submission and approvals
Responsible for agency management and Integrated Agency Team process to ensure cohesive strategy across all Pediatric agency partners
Partner with finance & external partners to manage consumer marketing budget
Monitoring and reporting on competitive trends and market best practices
Evaluate competitive products consumption trends and track Pediatric Nutrition new product launch performance
Ad hoc projects to support Consumer marketing needs

Skills

Key technologies and capabilities for this role

Brand ManagementPediatric NutritionMarketingProduct DevelopmentMarket Analysis

Questions & Answers

Common questions about this position

What benefits does Abbott offer?

Abbott provides free medical coverage in the Health Investment Plan (HIP) PPO medical plan, an excellent retirement savings plan with high employer contribution, tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit for earning a bachelor’s degree.

Is this position remote or office-based?

This position works out of the Columbus, OH location.

What are the main responsibilities of this role?

The role involves managing innovation projects including P&L and demand templates, developing consumer-facing marketing tactics like new product launches, handling medical/legal/regulatory reviews, and managing agency partners for the Pediatric Nutrition team.

What is the company culture like at Abbott?

Abbott emphasizes doing work that matters, personal growth and learning, caring for yourself and family, being your true self, career development in an international company, and is recognized as a great place to work for diversity, working mothers, female executives, and scientists.

What experience makes a strong candidate for this Associate Brand Manager role?

Strong candidates will have experience in managing cross-functional teams, product innovation projects, consumer marketing tactics, regulatory review processes, and agency management, particularly in pediatric nutrition or similar fields.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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