Associate Brand Manager - Pediatric Nutrition - Columbus, Oh at Abbott

Columbus, Ohio, United States

Apply Now

Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, NutritionIndustries

Requirements

BS / BA in Marketing, Finance, Communications, Management, or Project Management
2-3 years in eCommerce/digital marketing for CPG or Healthcare brands desired
Ability to effectively manage complex projects with multiple stakeholders
Initiative to identify opportunities and develop plans to drive business performance
Strong communication and collaboration skills
Business analytics and KPI tracking capabilities

Responsibilities

Manage innovation projects including the creation of P&L & demand templates, representing commercial needs on project team and leading cross-functional team to execute in market
Develop and implement key consumer-facing marketing tactics including new product launch plans to execute across the Pediatric portfolio of products
Manage the medical, legal, and regulatory review process including claims and promotional materials management, creation and formal submission and approvals
Responsible for agency management and Integrated Agency Team process to ensure cohesive strategy across all Pediatric agency partners
Partner with finance & external partners to manage consumer marketing budget
Monitoring and reporting on competitive trends and market best practices
Evaluate competitive products consumption trends and track Pediatric Nutrition new product launch performance
Ad hoc projects to support Consumer marketing needs

Skills

Brand Management

Pediatric Nutrition

Marketing

Product Development

Market Analysis

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

Land your dream remote job 3x faster with AI

Try Jobo Free