Associate Brand Manager - Adult Nutrition - Media at Abbott

Columbus, Ohio, United States

Apply Now

Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, NutritionIndustries

Requirements

Bachelor’s degree in marketing, communications, advertising, or related fields
2+ years of experience in either health care/OTC digital marketing, consumer packaged goods marketing, or a combination of the two
In-depth knowledge of digital media and passion for emerging digital trends
Experience working with agency, insights, and analytics partners
Financial [knowledge/acumen, implied from context]

Responsibilities

Lead the oversight and delivery of brand media and content insights
Develop media and content frameworks to accelerate response to digital consumer trends
Measure performance of media and content plans and proactively recommend action to continuously improve ROI
Manage media investments and adjust based on in-market tactic evaluation to maximize performance against expectations and business objectives
Leverage real-time dashboards to track paid media, real time content insights, and brand KPIs across platforms
Partner with agency and analytics partners to help quantify media impact and content choices on consumer behavior and brand portfolio sales
Develop post-campaign reporting that captures creative performance, audience resonance, and conversion trends
Share insights to support leadership reviews and agency performance discussions
Partner with media, content, and creative teams to develop testing frameworks, including A/B and geo-lift tests
Demonstrate a strong interest in understanding and socializing emerging digital trends relevant to the brand portfolio
Identify opportunities to increase brand exposure and engagement
Manage and implement business strategies and tactics to support delivery of business objectives, including share growth, net sales, and profit margin for the Adult Nutrition business
Conduct strategic and tactical planning, agency leadership, brand performance analysis, reporting findings and actionable recommendations to senior leadership, project management, fiscal management, and contingency planning

Skills

Key technologies and capabilities for this role

Brand ManagementMedia PlanningNutrition MarketingMarketing StrategyConsumer InsightsDigital MediaCampaign Management

Questions & Answers

Common questions about this position

What benefits does Abbott offer?

Abbott provides career development opportunities, free medical coverage through the Health Investment Plan (HIP) PPO, an excellent retirement savings plan with high employer contribution, tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit.

Is this position remote or office-based?

This information is not specified in the job description.

What are the key responsibilities for this role?

The role involves leading oversight and delivery of brand media and content insights, developing media and content frameworks, measuring performance of media and content plans, managing media investments, leveraging real-time dashboards, and partnering with agencies.

What is the location of this job?

The position is located in Columbus, OH.

What does Abbott say about its company culture?

Abbott emphasizes doing work that matters, growth and learning opportunities, caring for yourself and family, being your true self, and living a full life; it's recognized as a great place to work worldwide, one of the most admired companies by Fortune, and best for diversity, working mothers, female executives, and scientists.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

Land your dream remote job 3x faster with AI

Try Jobo Free