Assistant Media Manager / Senior Planner at General Motors

Warren, Michigan, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, Marketing, AdvertisingIndustries

Requirements

Minimum of 5 years of marketing experience with a preference for media experience and managing one-to-one targeted campaigns
Demonstrated understanding of all areas of media with familiarity with the various media platforms, technology, and processes
Experience working with or for media agencies
Successfully manage multiple projects and deadlines
Demonstrated ability to present including development of a PowerPoint presentation, oral presentation skills and ability to tell a story resulting in decision making
Outstanding oral and written communication
Bachelor’s degree required, preferred in marketing, business or other related fields
Preferred Qualifications
Knowledge of GM structures and processes
Automotive Experience
Understanding of people-based planning and 1:1 targeting
Required Core Competencies
Forward looking mindset; the ability to spot trends and understand where the industry and opportunity will be in the future
Thinks strategically and navigates effectively though complex situations
Analytical data experience
Ability to deliver results in an ambiguous environment
Strong communication skills and the ability to influence
Excellent research and presentations skills
Takes initiative, is proactive, and composed under pressure

Responsibilities

Form the strategic vision and plan for individual nameplates and own the media planning process
Manage our Media AORs and media operations process
Develop fresh insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions
Work effectively with the Brand, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans
Effectively own and manage the allotted budget and drive appropriate investments and mix
Integrate media ideas across the Marketing/Sales/Field/CX/Experiential/Branded Entertainment Teams, along with Creative AOR to facilitate the coordinated tiered National, Zone, LMA approach to all media channels
Meet with media partners and evaluate offerings for brand fit
Liaison with GM Research and Performance Marketing in the development of reports, mix models, identify and drive media KPIs across all channels and optimization plans
Develop and foster a strong relationship with MediaOne central experts including Audience, Ad Tech, and channel leads
Create and Lead Test & Learn media initiatives
Present and inform leadership across sales and marketing of media plans
Work with internal stakeholders to identify and implement new media strategies
Monitor and analyze key performance metrics; optimize campaign activities

Skills

Media Planning

Media Strategy

Media Buying

AOR Management

Campaign Optimization

Performance Metrics

Mix Modeling

Ad Tech

Audience Insights

Test & Learn

Budget Management

Media KPIs

Emerging Media

Media Operations

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees

Benefits

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

401(k) Retirement Plan

Tuition Reimbursement

Student Loan Assistance

Flexible Work Hours

Discount on GM vehicles

Risks

Shutting down Cruise Robotaxi may affect investor confidence in GM's AV strategy.

Chevrolet Equinox EV recall could harm GM's safety reputation.

Leadership transition in design may disrupt continuity and brand identity.

Differentiation

GM's Dynamic Fuel Management system enhances fuel efficiency in traditional vehicles.

GM leads in board diversity with 55% women directors.

GM's pivot to personal autonomous vehicles aligns with consumer trends.

Upsides

Partnership with Nvidia boosts GM's autonomous vehicle technology capabilities.

Collaboration with ChargePoint expands EV charging infrastructure, enhancing consumer appeal.

Bryan Nesbitt's appointment as design head may bring innovation to GM's vehicle design.

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