Critical thinking, commercial acumen, and analytical mindset
Deep understanding of category landscape, including customer behaviors, competitor activity, trends, and performance metrics
Ability to conduct insight-led decision-making through competitor analysis, market research, and commercial performance tracking/reporting
Experience evaluating effort vs. impact for activations, campaigns, and initiatives to prioritize high-value activities and allocate resources effectively
Data-driven approach to merchandising, informed by customer behavior, market trends, and A/B testing
Strong cross-functional collaboration skills with product, marketing, commercial, onsite, creative, operations, and global teams
Ability to adapt strategies to regional and local market priorities, consumer behavior, and market nuances
Responsibilities
Lead the development and execution of quarterly Go-To-Market (GTM) plans, ensuring alignment across product launches, marketing campaigns, and commercial objectives
Partner cross-functionally with product, marketing, commercial, onsite, and global teams to translate strategy into action and ensure holistic planning and timely execution
Ensure GTM initiatives align with regional and local market priorities, adapting to consumer behavior and market nuances
Support annual and quarterly strategy through deep category landscape understanding
Drive insight-led decision-making via regular competitor analysis, market research, and commercial performance tracking/reporting
Evaluate effort vs. impact for activations, campaigns, and initiatives, prioritizing high-value ones and ensuring smart resource allocation
Act as day-to-day owner of campaign and GTM performance, proactively monitoring, optimizing, and problem-solving to deliver commercial outcomes
Manage in-season GTM plans and campaigns, pivoting as needed through team collaboration to refine execution and brainstorm ideas
Own site category performance, driving conversion through enhanced sorting, merchandising, messaging, and creative presentation
Implement data-driven merchandising strategies informed by customer behavior, market trends, and A/B testing insights
Define category proposition, aligning visual presentation and messaging with brand and commercial goals
Collaborate with creative, operations, and onsite teams to implement category enhancements
Define and monitor KPIs linked to GTM success, launch efficacy, and campaign performance to inform continuous optimization
Skills
eCommerce
GTM Strategy
Product Management
Marketing
Commercial Acumen
Analytics
Stakeholder Collaboration
Retail Operations
The Walt Disney Company
Leading producers & providers of entertainment and information