Assistant Manager, Digital Marketing at Thermo Fisher Scientific

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Life Sciences, Biotechnology, PharmaceuticalsIndustries

Requirements

Bachelor’s or Master’s degree in life sciences, biotech, chemistry, or related fields is preferred
6–8 years of experience in B2B digital marketing or product management, preferably in a global matrixed organization
Experience working on Digital Marketing platforms and tools, e.g., Workfront, AEM, SEMRush, Google, Social Media platforms, Adobe Analytics etc
Excellent proficiency using Excel, PowerPoint, Microsoft Teams and PowerBI
Thorough with strong organizational skills, able to thrive under tight deadlines and perform multiple tasks effectively and concurrently
Self-motivated, adaptable, and effective in a dynamic, fast-paced environment
Excellent communication, critical thinking, and high attention to detail

Responsibilities

Develop and execute on-page and off-page SEO strategies to improve search visibility and organic traffic for Thermo Fisher Scientific’s web properties
Conduct technical SEO audits using tools like SEMrush or Google Search Console; identify and resolve crawl errors, broken links, and site performance issues
Collaborate with content, web, and product marketing teams to create SEO-friendly local landing pages and blog content
Manage web merchandising campaigns across key website sections for all business units as per the brand guidelines
Collaborate with global stakeholders for updates/new technologies/enhancement on the website
Manage and optimize Thermo Fisher’s product catalog across multiple B2B aggregator platforms and ensure all product listings adhere to platform-specific guidelines for metadata, images, and content structure
Design and implement account-based marketing (ABM) programs targeting key accounts across pharma, biopharma, biotech, and academic segments using Demandbase
Collaborate with sales, product marketing, and regional business units (BUs) to align ABM initiatives with revenue goals and pipeline objectives
Measure and report performance across all digital channels using Adobe Analytics, Power BI, or Excel
Develop and implement data-driven optimization strategies to improve returns on investment, lead quality, and pipeline contribution from digital programs

Skills

SEO

SEMrush

Google Search Console

Adobe Analytics

Power BI

Excel

Account-Based Marketing

Demandbase

Web Merchandising

B2B Aggregator Platforms

Thermo Fisher Scientific

Provides life sciences products and services

About Thermo Fisher Scientific

Thermo Fisher Scientific offers a variety of products and services that support scientific research and healthcare, including laboratory equipment, reagents, and software solutions. Their products are used in applications like protein biology, real-time PCR, and sequencing, serving clients such as academic institutions and pharmaceutical companies. Unlike competitors, Thermo Fisher emphasizes customer support and education, helping clients optimize their experiments. The company's goal is to be a leading provider of life sciences solutions that contribute to a healthier and safer world.

Waltham, MassachusettsHeadquarters

1956Year Founded

$17MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Risks

Increased competition in single-use bioprocessing may impact market share.

Sale of anatomical pathology business could create a temporary product gap.

Investment in miDiagnostics may face regulatory challenges affecting returns.

Differentiation

Thermo Fisher offers a comprehensive range of life sciences products and services.

Their well-known brands include Thermo Scientific, Applied Biosystems, and Invitrogen.

They provide strong customer support and educational resources to optimize client workflows.

Upsides

Expansion of biologics production facility enhances capacity for precision biologics monitoring.

Investment in miDiagnostics aligns with demand for rapid diagnostic solutions in BioPharma.

Collaboration with Mainz Biomed positions them in the growing cancer detection market.

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