Apprenticeship Junior ASO & SEO - Digital Marketing at Match Group

Paris, Île-de-France, France

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Not SpecifiedCompensation

Internship, Junior (1 to 2 years)Experience Level

InternshipJob Type

UnknownVisa

Digital Marketing, Online DatingIndustries

Requirements

Master's student in Digital Marketing, Communications, or a related field
Solid understanding of ASO and SEO
Comfortable working in an agile project management environment
Fluent in both French and English (written & spoken)
Tech-savvy, very well organized, detail-oriented, and curious

Responsibilities

Coordinate and launch In-App Events and custom store listings across multiple brands and countries
Support the execution of the ASO roadmap by collaborating with Product, Brand, Acquisition, and Creative teams
Analyze app performance through ASO and analytics tools to identify areas of improvement
Contribute to the SEO content calendar and coordinate production with editorial teams and consultants

Skills

ASO

SEO

App Store Optimization

Google Play Store

Project Coordination

In-App Events

Custom Store Listings

Editorial Content Strategy

Match Group

Provides online dating and social discovery

About Match Group

Match Group leverages the Swipe feature® and social discovery, facilitating deeper connections through its portfolio of online dating brands, with a global presence and availability in over 40 languages.

Dallas, TexasHeadquarters

1986Year Founded

$400MTotal Funding

IPOCompany Stage

Consumer Software, Social ImpactIndustries

1,001-5,000Employees

Benefits

Medical/Dental/Vision Insurance

Charitable Matching Program

Retirement Matching Funds

Training and Education Allowance

Performance Bonuses

Mental Health Counseling

Risks

Increased competition from AI-driven dating apps may draw users away.

Privacy concerns and data breaches could impact reputation and operations.

Free dating apps with innovative features may pressure Match Group's pricing models.

Differentiation

Match Group offers nearly 50 brands catering to diverse dating communities.

The company generates revenue through subscription, transaction, and advertising models.

Match Group operates globally, available in over 200 countries and 40 languages.

Upsides

Increased interest in AI-driven matchmaking enhances user experience and engagement.

Growing trend of VR integration offers immersive dating experiences.

Rising demand for niche platforms caters to specific interests and communities.

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