Marketing Analytics Manager
DandyFull Time
Mid-level (3 to 4 years)
Key technologies and capabilities for this role
Common questions about this position
The salary range is $170K - $220K.
The position is hybrid.
The role involves driving marketing analytics strategy, building data visualization as a product, creating scalable data foundations, and accelerating experimentation and growth.
The Data Analytics team builds a robust data foundation, develops data infrastructure including warehouses and pipelines, and provides accessible data for insights into customer behavior, initiative prioritization, and testing to guide growth and profitability.
Strong candidates will have experience partnering with Marketing, Data Science, and Engineering to drive analytics strategy, build dashboards and data models, and accelerate growth through experimentation.
Designs and manages co-branded credit card programs
Imprint designs and manages co-branded credit card programs for well-known American brands. By partnering with these brands, Imprint creates credit cards that attract modern consumers, aiming to enhance the value of their partners' customer relationships. The company focuses on increasing metrics such as average spending, shopping frequency, and annual sales for cardholders. Imprint's process is notably faster than traditional credit card issuers, allowing them to launch new programs in about three months instead of the typical 18 months. Additionally, Imprint prioritizes customer service, offering a premium experience to cardholders. The goal of Imprint is to provide brands with effective credit card solutions that drive customer loyalty and sales.