Nielsen

Analyst, Industry Insights

Chicago, Illinois, United States

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Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Market Research, Consumer Insights, Data & AnalyticsIndustries

Position Overview

  • Location Type: Remote (US-based candidates only)
  • Job Type: Full-time
  • Salary: $55,500 - $63,116 (market-competitive, actual salary may vary based on experience, qualifications, skills, and location)
  • Potential Compensation: Eligible for sales-based incentive or performance-based bonus.

NIQ is seeking an Analyst to join its Industry Insights team. This role focuses on providing clients with a complete and clear understanding of consumer buying behavior to identify growth opportunities.

Responsibilities

  • Act as an industry insights category expert to support clients in making informed business decisions.
  • Deliver analysis and insights on client categories using NIQ data and tools, adhering to NIQ standards and Service Model.
  • Develop proficiency in proprietary NIQ tools and metrics to solve client business questions.
  • Gain a deep understanding of clients' businesses and needs to generate relevant insights from retail measurement data and other NIQ datasets.
  • Present analyses and insights to clients, with guidance and support from seniors.
  • Field business questions during briefing processes, ask clarifying questions, and discuss the best analytical approaches.
  • Simplify and visualize data, translating numbers into compelling narratives for clients.
  • Prepare and, in some cases, present simple ad-hoc analyses.
  • Identify revenue leads by staying knowledgeable about NIQ's client solutions and collaborating with senior analysts/managers.
  • Proactively communicate roadblocks when they arise.
  • Develop expertise in preparing category performance overview and business issue analyses, aligning with Bronze and Silver Academy learnings.
  • Manage client briefings, ensuring all necessary information is received and probing for deeper understanding of client issues.
  • Contribute to Thought Leadership Projects.
  • Become proficient in both CPS (Consumer Panel Services) and RMS (Retail Measurement Services), accurately explaining CPS facts and fundamentals, using Discover to generate and present CPS Insights, and translating consumer and shopper KPIs into customer-centric language.

Requirements

  • 0-2 years of industry experience.
  • University graduate in Marketing, Business, Economics, Mathematics, Statistics, or equivalent disciplines.
  • Demonstrated curiosity and ability to build data-driven stories to answer business questions.
  • Proficiency in Microsoft Excel, PowerPoint, and Google Sheets/Slides.
  • Excellent command of both written and spoken English.
  • Digital savvy.
  • Ability to quickly learn new concepts, tools, and analyses.

Additional Information & Benefits

  • Benefits: Flexible working environment, comprehensive health insurance (medical, Rx, dental, vision), flexible spending accounts, Health Savings Account (with company contributions), life and AD&D insurance, 401(k) with company matching, disability insurance, tuition reimbursement, discretionary paid time off, 11 paid holidays, volunteer time off, LinkedIn Learning, Employee Assistance Program (EAP).

About NIQ

NIQ is the world's leading consumer intelligence company, dedicated to providing the most complete understanding of consumer buying behavior and uncovering new pathways to growth. In 2023, NIQ merged with GfK, uniting two industry leaders.

Skills

Data analysis
Retail measurement data
NIQ tools
Data visualization
Client communication
Presentation
Problem-solving
Business insights

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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