(AIG Sonpo) Marketing Analytics & Performance Manager at AIG

Minato-ku, Tokyo, Japan

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

InsuranceIndustries

Requirements

Bachelor degree or equivalent experience
More than 5 years’ experience and expertise with business analysis, KPI setting, performance management and reporting
At least 3 years of relevant experience
Experience with marketing and business analytics, setting and measuring performance against KGIs / KPIs
Proficient at proposing different approaches and combining multiple inputs to effectively measure initiative performance
Skilled at engaging initiative owners to determine business requirements, set up and refine reporting outputs, and deliver an effective PDCA process
Technical skills to set up BI dashboards (MS Power Platform), access IT systems to export data, and some basic coding for analysis
Core technical statistics and modelling knowledge required for analysis
Strong business level Japanese and English

Responsibilities

Develop and deliver best practice approaches to enable initiative owners to plan, execute, measure and optimize the performance of marketing activities, including new customer acquisition, cross sales and retention initiatives, leveraging internal, external and research data as appropriate
Lead the design, development, operation and improvement of performance dashboards that measure M&C’s progress towards achieving key business goals
Support the reporting of Japan’s performance and business insights to global HQ and actively exchange best practices and know-how with other regions
Partner with the Digital team to implement standard operating frameworks and processes (SOPs) to efficiently monitor and report marketing KPIs
Support the efficient execution and optimization of digital advertising performance, including developing and deploying SOPs and subject matter expertise to support other teams to meet agreed KPIs, and provide actionable feedback on how to improve the effectiveness of the customer journey
When necessary, effectively engage senior management to present plans and receive feedback
Support members of the M&C team to develop and leverage subject matter expertise in the analytics and performance measurement space
Effectively collaborate with and orchestrate other business stakeholders to overcome obstacles and deliver initiatives that meet customer, agent and AIG’s needs
Actively partner with the Digital team, IT and external partners to develop and improve AIG’s platforms and technical capability for delivering and measuring marketing initiatives
Be a source of ideas and energy to trial new, practical approaches to expand AIG’s marketing performance and capabilities in the short term, and to plan a broader, integrated digital transformation in the mid-term
Work collaboratively with key business partners across all functional areas of the business to ensure strategic alignment of business objectives, business performance, and a consistent brand voice

Skills

Marketing Analytics

Performance Dashboards

KPI Monitoring

Digital Advertising

SOP Development

Data Analysis

Business Reporting

Performance Optimization

AIG

Global insurance provider for individuals and businesses

About AIG

AIG provides a variety of insurance products and services aimed at individuals, families, and businesses. Their offerings include life insurance, retirement planning, and commercial insurance, which help clients manage risk and protect their assets. AIG operates by underwriting insurance policies and managing risk, while also investing the premiums collected to generate income. This company stands out from competitors by not only focusing on traditional insurance but also emphasizing cybersecurity and data protection to keep clients' information safe. AIG's goal is to help clients achieve financial security and peace of mind through comprehensive insurance solutions.

New York City, New YorkHeadquarters

1919Year Founded

IPOCompany Stage

Cybersecurity, Financial ServicesIndustries

10,001+Employees

Benefits

Health, dental, & vision coverage

Flexible Spending Accounts (FSA)

401(k)

PTO

Commuter Expense Reimbursement Account

Risks

Sale of personal travel business may reduce AIG's market presence in travel insurance.

Expansion in Atlanta could pose financial risks if expected growth does not materialize.

Deconsolidation of Corebridge Financial might lead to loss of synergies and increased costs.

Differentiation

AIG offers a wide range of insurance products globally, serving diverse client needs.

Corebridge Financial, a subsidiary, enhances AIG's offerings in retirement planning and financial futures.

AIG emphasizes cybersecurity and data protection, ensuring clients' information remains secure.

Upsides

AI adoption in underwriting and claims processing enhances efficiency and reduces costs for AIG.

InsurTech partnerships offer AIG opportunities to enhance digital capabilities and drive innovation.

Telematics and usage-based insurance allow AIG to offer personalized and flexible products.

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