AI Performance Marketing Lead

The AI Performance Marketing Lead will support the development and execution of data-driven media strategies, align media performance marketing strategy with overarching client objectives, define target audience groups and optimal budget spend, conduct market research and trend analysis, facilitate media activation and integration with Genai tools, perform content analysis throughout the campaign lifecycle, manage and oversee media platforms, establish key performance metrics, analyze campaign results for optimization, predict performance, assess creative quality, conduct pre-launch content testing, provide insights on best-performing content, engage with clients, deliver weekly performance reports, and attend sustainability training.