Advanced Data Insights Analyst III (Marketing Analytics) at Expedia Group

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, TechnologyIndustries

Requirements

High performing individual contributor capable of maintaining and improving Marketing Mixed Model (MMM) operations and sign-off
Ability to consistently apply and enhance analytics capabilities, best practices, and processes to solve complex business issues and identify opportunities
Proficiency in extracting data from multiple sources and combining into required datasets for model building or analytics
Knowledge to challenge MMM concepts and outputs based on modelling, marketing, and business knowledge
Experience collaborating with subject matter experts and stakeholders to clarify business questions and enhance feature selection
Expertise in probability, frequentist vs Bayesian statistics, and statistical concepts like regression, ANOVA, AB testing
Ability to select appropriate measurement techniques/designs to answer business questions and explain trade-offs
Skills in defining and building data models, interpreting outputs, and iterating to improve models
Capability to provide guidance and coaching on statistical techniques
Understanding of common data models, their assumptions, and best data sources
Willingness to learn new modelling approaches and critically evaluate their benefits
Ability to refine modelling project questions, drive model design decisions, and provide recommendations
Experience delivering iterative project steps, refining requirements, and evolving based on learnings
Proficiency in creating data pipelines and workflows, considering legal implications
Skills in creating shareable code and documentation
Ability to develop clear visualizations to support data stories, applying inclusive design principles
Experience using common charting packages in scripting languages and seeking alternatives when needed
Capability to provide constructive feedback to upskill teammates
Strong collaboration skills to build trust and work transparently with stakeholders
Ability to articulate project goals, methodology, caveats, and conclusions to technical and non-technical audiences
Skills in presenting insights clearly and concisely, seeking feedback and actioning it
Experience creating relevant artifacts like technical documentation, presentations, and executive summaries
Understanding of the organization’s processes, objectives, and challenges
Experience working with big data, explaining challenges and solutions to partners
Advanced SQL writing skills, understanding different SQL flavors and querying tools
Knowledge of important data sources and support channels to resolve data issues
Application of best practices for data quality checks and query optimization

Responsibilities

Extract data from multiple sources and combine into required datasets for model building or analytics
Challenge MMM concepts and outputs based on specific modelling, marketing, and business knowledge
Collaborate with subject matter experts and stakeholders to clarify business questions and enhance feature selection
Select appropriate measurement techniques/designs to answer business questions and explain trade-offs
Define and build data models, interpret outputs, and iterate to improve models
Provide guidance and coaching on statistical techniques
Learn new modelling approaches and critically evaluate their benefits
Refine modelling project questions, drive model design decisions, and provide recommendations
Deliver iterative project steps, refine requirements, and evolve based on learnings
Create data pipelines and workflows, considering legal implications
Create shareable code and documentation
Develop clear visualizations to support data stories
Apply inclusive design principles to visualizations
Use common charting packages in scripting languages and seek alternatives when needed
Provide constructive feedback to upskill teammates
Build trust and collaborate transparently with stakeholders
Articulate project goals, methodology, caveats, and conclusions to technical and non-technical audiences
Present insights clearly and concisely, seeking feedback and actioning it
Create relevant artifacts like technical documentation, presentations, and executive summaries
Understand the organization’s processes, objectives, and challenges
Work with big data, explaining challenges and solutions to partners
Write advanced SQL and understand different SQL flavors and querying tools
Know important data sources and support channels to resolve data issues
Use best practices for data quality checks and query optimization
Maintain and improve Marketing Mixed Model (MMM) operations and sign-off, ensuring they are business-ready

Skills

Marketing Mix Modeling

MMM

Marketing Analytics

Data Extraction

Statistical Analysis

Analytics Best Practices

Expedia Group

Travel booking platform for various services

About Expedia Group

Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users to various travel options, including flights, hotels, car rentals, vacation packages, and activities, allowing them to find and book trips that fit their needs and budgets. The company generates revenue primarily through commissions from bookings made on its platforms and through advertising, where travel service providers can promote their offerings. Unlike many competitors, Expedia Group not only serves individual travelers but also partners with travel agencies and corporate clients, providing them with valuable data and tools to enhance their operations. The goal of Expedia Group is to create a seamless travel experience for users while supporting its partners in growing their businesses.

Bellevue, WashingtonHeadquarters

1996Year Founded

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

Benefits

Paid Vacation

Parental Leave

Hybrid Work Options

Professional Development Budget

Risks

Riyadh Air's entry into the market could increase competition for Expedia.

CFO transition may lead to strategic shifts or instability in financial management.

Expedia's partnership with Mondelez WTR may not yield expected results due to economic uncertainties.

Differentiation

Expedia Group operates a diverse portfolio of travel brands, including Expedia and Vrbo.

The company offers a comprehensive suite of services for travelers and travel-related businesses.

Expedia Group partners with service providers, offering data, tools, and technology to optimize operations.

Upsides

Increased demand for personalized travel experiences enhances Expedia's AI-driven recommendation systems.

The rise of 'workcations' allows Expedia to market longer stay packages.

Sustainability in travel is a priority, enabling Expedia to promote eco-friendly options.

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