Activation Manager, Retail at Curaleaf

Miami, Florida, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Cannabis, Retail, CPGIndustries

Requirements

Bachelor’s degree in Marketing, Business Administration, or related field (MBA or advanced degree preferred)
4–6 years of experience in field marketing, retail activation, or shopper marketing
Proven track record of successful in-store execution and event activation
Experience in (or passion for) highly regulated industries such as cannabis, alcohol, tobacco, or pharma
Experience partnering with creative, event, or shopper activation agencies
Strong organizational, communication, and calendar management skills
Creative, innovative mindset with the ability to thrive in a fast-paced, ever-changing environment
Willingness to travel up to 25% within assigned regions

Responsibilities

Lead in-store merchandising, POS, and promotional execution to ensure consistent brand presentation across both company-owned and third-party CPG brands
Plan and manage local in-store and off-site events that drive engagement and awareness
Elevate the shopper experience through compelling, compliant activations and storytelling
Partner with Sales, Marketing, and Compliance teams to achieve regional retail goals
Serve as a brand ambassador and uphold brand standards in all activations
Coordinate pop-ups, demos, and manage activation calendars across markets
Oversee third-party brand promotions and ensure seamless field execution
Adapt national and regional marketing plans to meet local regulations
Distribute promotional materials and handle incoming retail or field requests
Support regional product launches through creative promotional planning and flawless execution
Equip sales and retail teams with tools, materials, and insights for successful rollouts
Drive brand excitement and engagement among shoppers and retail staff
Collaborate with brand education teams to ensure budtenders are informed and inspired

Skills

Retail Marketing

In-Store Merchandising

Event Planning

POS Management

Promotional Execution

Brand Activation

Shopper Engagement

Cross-Functional Collaboration

Marketing Compliance

Product Launches

Curaleaf

Cultivates, processes, and sells cannabis products

About Curaleaf

Curaleaf provides a range of cannabis products for both medical and recreational users. The company grows, processes, and sells various cannabis items, including tinctures, flowers, and edibles. Their products utilize advanced encapsulation technology, which helps improve how well the body absorbs the active ingredients, leading to a better experience for users. Curaleaf stands out from competitors by not only selling products through dispensaries and online but also offering medical consultations to guide customers in their choices. Additionally, the company is committed to social responsibility, exemplified by their B NOBLE program, which supports individuals affected by non-violent cannabis-related charges. The goal of Curaleaf is to provide high-quality cannabis products while promoting awareness and support for social justice issues.

Wakefield, MassachusettsHeadquarters

2010Year Founded

$955MTotal Funding

IPOCompany Stage

Food & Agriculture, Social Impact, HealthcareIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Parental Leave

401(k) Retirement Plan

Life Insurance

Disability Insurance

Risks

Increased competition as more states legalize adult-use cannabis may impact market share.

Regulatory challenges in hemp-derived THC market could limit product offerings.

Potential financial strain from European expansion may affect short-term profitability.

Differentiation

Curaleaf offers a wide range of cannabis products for medical and recreational use.

The company uses advanced encapsulation technology for enhanced product absorption and efficacy.

Curaleaf's social responsibility initiatives, like B NOBLE, set it apart in the industry.

Upsides

Expansion into adult-use sales in Ohio and New York boosts customer base and sales.

Launch of Select Fruit Stiq caters to demand for discreet, flavorful vaping options.

Entry into European market via EMMAC acquisition positions Curaleaf for international growth.

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