Activation Engineer at Critical Mass

San Jose, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Advertising, MarketingIndustries

Requirements

3+ years in a campaign management or ad operations role
Detailed knowledge of the digital media landscape and associated platform setups (display, video, social)
Experience with line management
Highly organized with proven ability to effectively manage workload across multiple accounts
Highly numerate and strong Excel skills
Naturally inquisitive about new tech and methodical approach to troubleshooting
Confident and clear communication skills to both technical and non-technical audiences
Experience with task and people management
Strong communication and project management skills
Comfortable working with (and enjoying) large data sets in Excel

Responsibilities

Responsible for the collective output and personal development of a small team of execs and assistants
Develop and nurture the team, driving collaboration by challenging and motivating members
Ensure a "right first time" mentality through culture of accuracy and QA, following processes, conducting audits/checks, and providing training/guidance
Maintain in-depth knowledge of tools and systems for DCO campaign setup (ad servers, in-house tech, DSPs, etc.)
Act as activation lead on key clients, building/maintaining relationships with media agencies and acting as technical go-to in external communication
Coordinate with internal teams (creative conception/strategy, template/product developers, creative analysts, designers)
Manage standard campaign management responsibilities across channels (display, social, video, etc.)
Establish as trusted expert/go-to resource for ad operations matters within the team and company

Skills

Key technologies and capabilities for this role

ExcelDCOCampaign ManagementTask ManagementPeople ManagementProject ManagementData AnalysisClient Relationship ManagementAd OpsTeam Leadership

Questions & Answers

Common questions about this position

What experience is required for the Activation Engineer role?

Candidates need 3+ years in a campaign management or ad operations role, along with detailed knowledge of the digital media landscape and platform setups across display, video, and social.

What key skills are needed for this position?

Strong Excel skills for working with large data sets, task and people management experience, communication, project management, and in-depth knowledge of ad servers, DSPs, and DCO campaign tools are essential.

What does the team structure look like for this role?

You will be responsible for the collective output and personal development of a small team of execs and assistants, focusing on team development, collaboration, and nurturing members.

What is the company culture like at Critical Mass for this team?

The team emphasizes a fast-paced, multi-faceted environment with variety and exposure to different specialisms, a 'right first time' mentality focused on accuracy, QA, processes, audits, and technical excellence.

What makes a strong candidate for the Activation Engineer position?

A strong candidate will have ad ops experience, enjoy managing people and tasks, excel with large data sets in Excel, build client relationships, and thrive in a fast-paced role coordinating across teams while acting as a trusted technical expert.

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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