Acquisition Manager, Paid Social at The Farmer's Dog

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Pet Food, E-commerce, Direct-to-Consumer, Digital MarketingIndustries

Requirements

Strategic mindset for leading planning, strategy, experimentation, and execution for paid social channels (e.g., Meta)
Highly analytical approach combined with strong story-telling skills
Deep understanding of Meta’s algorithm to gain competitive edges in auctions
Obsession with understanding customer behaviors and needs
History of empowering creative teams to design winning creative messages for different customer journey moments
Experience innovating with Meta’s pixel to achieve creative and performance goals
Ability to work cross-functionally with teams across the business to evaluate test efficacy
Motivation to set and exceed aggressive key results
Skeptical mindset open to ideas from anywhere, proactive sourcing of input, and quick to pivot based on customer feedback
Holistic consideration of the customer journey, ensuring strategies drive long-term retention and success
Focus on execution for maximum impact, rejecting rigid best practices, industry benchmarks, or classical role expectations

Responsibilities

Lead planning, strategy, experimentation, and execution for The Farmer’s Dog’s core product lines across key paid social channels
Influence strategies across additional channels as opportunities arise
Collaborate closely with business teams to understand test efficacy and implement a world-class paid social program
Drive customer growth while positioning The Farmer’s Dog as an authoritative resource for pet health and wellness
Work daily to optimize paid social performance through analytical insights and customer-focused storytelling
Empower and guide creative teams in developing effective messaging
Leverage tools like Meta’s pixel innovatively to enhance performance
Align efforts holistically around customer problems with cross-functional expertise
Orient strategies around superior performance rather than benchmarks, ensuring impact on acquisition and retention

Skills

Paid Social

Meta Ads

Acquisition Strategy

Experimentation

Analytics

A/B Testing

Customer Growth

Algorithm Optimization

The Farmer's Dog

Fresh, human-grade dog food delivery service

About The Farmer's Dog

The Farmer's Dog provides fresh, human-grade dog food that is delivered directly to pet owners' homes. The company focuses on creating personalized meal plans for dogs, which are prepared in the U.S. using high-quality ingredients that are free from preservatives and artificial additives. This subscription-based model allows customers to receive regular deliveries of fresh food, ensuring their pets have a healthy diet without the need for long shelf life. Unlike traditional dog food brands, The Farmer's Dog emphasizes the health benefits of its products, with many customers reporting improvements in their pets' weight, energy levels, and digestive health. The goal of The Farmer's Dog is to enhance pet health and well-being through better nutrition, while also providing convenience for pet owners.

New York City, New YorkHeadquarters

2014Year Founded

$163.5MTotal Funding

SERIES_DCompany Stage

Food & AgricultureIndustries

501-1,000Employees

Benefits

Competitive compensation & equity packages

Health, dental, & vision

Parental leave

401k

Flexible PTO

Employee discount

Risks

Rising costs of high-quality ingredients may affect competitive pricing.

Increased competition in the fresh pet food market could dilute market share.

Consumer skepticism about subscription models may lead to higher churn rates.

Differentiation

The Farmer's Dog offers fresh, human-grade dog food delivered directly to customers' doors.

Their subscription model provides personalized meal plans tailored to individual dogs' needs.

The company uses high-quality, preservative-free ingredients, setting them apart from traditional dog food.

Upsides

Growing consumer interest in personalized pet nutrition aligns with their meal plan offerings.

Partnerships with veterinary associations enhance credibility and trust among pet owners.

Increased demand for sustainable packaging can boost their eco-friendly initiatives.

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