Acquisition Manager H/F at Conde Nast

Paris, Ile-de-France, France

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, PublishingIndustries

Requirements

At least 3 years of experience in digital marketing
Strong organization, planning, and prioritization skills to handle multiple subjects and activities simultaneously
Rigor and strong analytical skills (data-driven profile)
Proactive, dynamic, curious, with a constant search for improvement
Good knowledge of digital marketing, mastery of digital acquisition tools and their evolution
Native French speaker preferred, fluent in English
Strong writing skills
Team spirit (frequent interactions with local, European, and global Consumer team members)
Autonomy
Knowledge and experience in the media and magazine press sector is a plus

Responsibilities

Define the acquisition strategy and deploy the roadmap to recruit new subscribers to magazines, event participants, and customers, mainly via online channels: Paid Media, SEA, emailings, display, auto promotion, etc
Generate qualified traffic to e-commerce sites
Optimize the visibility of campaigns
Manage and allocate the overall acquisition budget
Optimize ROI per channel and make necessary arbitrations
Define and implement A/B tests for continuous improvement of campaign performance: wordings, creatives, channels
Brief graphic designers and/or external service providers
Collaborate with internal Consumer business managers (subscriptions/sales/e-commerce) and external agencies to refine the acquisition strategy and improve lifetime value
Measure, analyze, and produce performance reports for campaigns using available measurement tools
Benchmark best practices from Condé Nast titles internationally and competitors in France
Explore and propose new acquisition channels
Update the e-commerce site with new offers
Prepare and manage prospecting marketing email sends via the Sailthru platform; track all KPIs for optimization (open rates, click rates, conversions, CPA, etc.)
Lead lead generation campaigns
Ensure visuals and campaign messages align with editorial lines and reader profiles
Support the evolution of marketing and analytics tools provided by Condé Nast global

Skills

Paid Media

SEA

Email Marketing

Display Advertising

A/B Testing

ROI Optimization

Campaign Management

Analytics

Budget Management

Benchmarking

Conde Nast

About Conde Nast

N/AHeadquarters

N/AYear Founded

N/ACompany Stage

Consulting, Consumer Goods, EntertainmentIndustries

Benefits

Paid Vacation

Hybrid Work Options

401(k) Company Match

Bupa Private Healthcare

Parental Leave

Wellness Program

Performance Bonus

Risks

Decline in print media consumption impacts traditional magazine sales for Conde Nast.

Increased competition from agile digital-native media companies challenges Conde Nast.

Rising ad-blocker usage reduces effectiveness of Conde Nast's online advertising revenue.

Differentiation

Conde Nast leverages AI-driven content personalization to enhance user engagement.

The company focuses on sustainability, appealing to environmentally conscious consumers.

Conde Nast collaborates with influencers to effectively reach younger audiences.

Upsides

Short-form video content is a growing opportunity for Conde Nast's digital strategy.

The podcast industry's growth offers expansion potential for Conde Nast's audio content.

AI-driven personalization enhances user engagement and retention for Conde Nast.

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