Account Manager, Paid Media at Zeno Group

Toronto, Ontario, Canada

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

CPG, LifestyleIndustries

Requirements

4 - 6 years of paid media/digital investment experience
Data-driven candidate who emphasizes outcomes over outputs
Trusted account lead who can anticipate client needs and problem-solve on the fly
Deep understanding of performance marketing, audience segmentation, and optimization
Experience with paid publisher partnerships and partner/vendor management
Integrated media planning and buying experience outside of digital (bonus, not required)
Ability to execute campaigns with excellence in backend of platforms: Meta, Google Ads (SEM, Video, Display), Pinterest, TikTok
Multi-channel media buying and planning experience delivering strong full-funnel plans to reach client KPIs
Ability to manage paid media finances, including large projects within a budget
Ability to develop channel strategy and reflect nuances of different paid media channels
Strong understanding of performance and brand marketing, ability to set KPIs against objectives, buy media accordingly, and report on campaign results with context
Understanding of web analytics (e.g., Google Analytics, Adobe Analytics) and their presence within the user journey

Responsibilities

Act as a compassionate team lead
Build client relationships
Deliver clear POVs on digital and media trends
Counsel junior team members, colleagues, and clients
Develop client paid media proposals/pitches
Develop thoughtful paid media strategies to accomplish client overarching goals and business objectives
Mine strategic work and data for consumer insights
Navigate large organizational structures
Translate data points from campaign results into meaningful client insights and recommendations
Work collaboratively with large partner agencies across marketing disciplines

Skills

Paid Media

Google Ads

Zeno Group

Communications agency specializing in PR

About Zeno Group

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Town of Southampton, New YorkHeadquarters

1998Year Founded

SEEDCompany Stage

Data & Analytics, ConsultingIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Risks

Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.

Intensifying competition from digital-first agencies threatens Zeno Group's market share.

Rapid social media evolution requires constant adaptation, straining resources and consistency.

Differentiation

Zeno Group combines creative thinking with data-driven strategies for impactful communication.

The company leverages new media platforms like TikTok for unique audience engagement.

Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

Upsides

Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.

AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.

Growing demand for crisis communication services presents expansion opportunities for PR firms.

Land your dream remote job 3x faster with AI

Try Jobo Free