Account Executive, Paid Media at Zeno Group

Chicago, Illinois, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, AdvertisingIndustries

Requirements

1-3 years of digital media experience, preferably in an agency or in-house media role
Strong understanding of media strategy, planning, and investment principles, especially in digital channels
Experience with key platforms/channels such as Meta, TikTok, Google Ads, Programmatic Native/Display, Video, and traditional and emerging platforms
Working knowledge of measurement tools (e.g., Google Analytics, Datorama, Excel/Sheets pivoting and formulas)
Ability to interpret data and translate it into actionable insights
Detail-oriented with strong project management, time management, and prioritization skills
Excellent communication and presentation skills; able to simplify complex media concepts
Curiosity and the desire to learn more about tools, platforms, and planning principles
Bachelor's degree in Marketing, Advertising, Communications, or related field
Preferred Qualifications
Experience supporting healthcare, technology, or CPG brands
Familiarity with cross-channel media planning and tagging tools (e.g., Mediaocean, Prisma, CM360)
Passion for innovation and staying ahead of digital media trends

Responsibilities

Assist in the development of strategic paid media plans (across digital, social, programmatic, video, and emerging platforms)
Collaborate with strategy, creative, and analytics teams to ensure cohesive planning and cross-channel execution
Partner with internal specialists and external partners to evaluate platforms, formats, and audience strategies aligned with client goals
Own the day-to-day management of paid campaigns, including trafficking, QA, and in-platform execution (Meta, Google, YouTube, TikTok, X, Pinterest, LinkedIn)
Monitor budget pacing, performance metrics, and optimization levers to drive continuous improvement
Coordinate with external vendors and partners to gather specs, timelines, and creative deliverables
Analyze and report on media performance across KPIs, providing insights and optimization recommendations
Partner with analytics and measurement teams to interpret data trends and correlate media spend to business outcomes
Present findings in client reports, dashboards, and campaign wrap-ups
Develop strong client relationships and establish trust as a reliable paid media expert
Present media strategies, optimizations, and reporting to internal and external stakeholders
Participate in client meetings, QBRs, and status calls, contributing to proactive communications and thoughtful POVs

Skills

Paid Media

Media Planning

Google Ads

Meta Ads

YouTube

TikTok

LinkedIn Ads

Programmatic

Campaign Management

Budget Pacing

Performance Analysis

Optimization

Analytics

Client Reporting

Zeno Group

Communications agency specializing in PR

About Zeno Group

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Town of Southampton, New YorkHeadquarters

1998Year Founded

SEEDCompany Stage

Data & Analytics, ConsultingIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Risks

Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.

Intensifying competition from digital-first agencies threatens Zeno Group's market share.

Rapid social media evolution requires constant adaptation, straining resources and consistency.

Differentiation

Zeno Group combines creative thinking with data-driven strategies for impactful communication.

The company leverages new media platforms like TikTok for unique audience engagement.

Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

Upsides

Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.

AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.

Growing demand for crisis communication services presents expansion opportunities for PR firms.

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