Digital Marketing Manager
Outset MedicalSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, AdvertisingIndustries
Requirements
- Experience in direct and digital CRM campaigns, across a range of channels, but particularly Email and DM
- Passionate about data and comfortable working with strategy, data planners and other data teams to deliver exceptional work
- Strong strategic and delivery skills
- Proven experience of building positive relationships with clients, different departments, and 3rd parties
- Excited to deliver dynamic creative work and able to harness internal talent to optimise creative and design
- Strategic in approach and understands the need for insights and the importance of a killer creative brief
- Driven with a natural curiosity to learn, build knowledge and lead teams to deliver responsive and hardworking campaigns
- Excellent written/oral communication skills and attention to detail
- Curious, collaborative, inquisitive, throw themselves into problem solving and take ownership of it
Responsibilities
- Play a key role in direct and digital marketing activity
- Report into a Senior Account Director and work within a Client Partnership team
- Work on a major account involving communication with every household in the UK across multiple channels
- Lead Marketing objectives and strategy to drive real behaviour change
- Manage implementation of strategy, including selecting data to target, delivering creative across multiple channels, and analysing performance
- Work closely with senior client members and internal teams of experts and SMEs
- Develop customer insight driven creative that is engaging and effective for direct marketing campaigns
- Take the lead on key projects: work with stakeholders, data planners, planners, analysts, and the account team to define and scope projects through to successful delivery of final campaigns
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the work arrangement for this role?
The role is hybrid, requiring 3 days in the office and 2 days remote.
How long is the contract for this position?
This is a Fixed Term Contract lasting 4 months.
What skills and experience are required for the Account Director role?
Required experience includes direct and digital CRM campaigns across channels like Email and DM, passion for data, strong strategic and delivery skills, proven client relationship building, and strategic approach with insights and creative briefs.
What is the team structure like for this position?
You'll report to a Senior Account Director and work within a Client Partnership team of 14, part of a 45-strong team including Strategic Planning, Project Managers, Data Planning, Analytics, and Service Delivery.
What makes a strong candidate for this Account Director role?
A strong candidate has experience in direct and digital CRM campaigns especially Email and DM, is passionate about data and insights, demonstrates strong strategic skills, excels at building client relationships, and is driven with curiosity to lead teams.
RAPP
Precision marketing agency using data-driven strategies
About RAPP
RAPP Worldwide focuses on precision marketing by using detailed data and advanced technology to create personalized marketing experiences for consumers. They serve a variety of clients across sectors like healthcare and technology, delivering engaging campaigns that enhance customer experiences and build brand loyalty. RAPP generates revenue through marketing services such as data analytics and creative content production, as well as consulting to optimize marketing strategies. As part of the Omnicom Group, they leverage a broad network of resources to provide effective marketing solutions.
New York City, New YorkHeadquarters
1965Year Founded
$1.3MTotal Funding
SEEDCompany Stage
Data & Analytics, Consulting, Consumer GoodsIndustries
1,001-5,000Employees
Risks
Loss of key personnel may disrupt strategic initiatives.
New creative leadership could impact client satisfaction if misaligned.
Resource diversion to internal initiatives may affect client service delivery.
Differentiation
RAPP leverages data and technology for personalized marketing experiences.
RAPP is part of Omnicom Group, enhancing its global reach and resources.
RAPP combines creative strategies with data analytics for effective customer engagement.
Upsides
AI-driven personalization enhances RAPP's targeted customer experiences.
Privacy-centric data tools align with RAPP's data-driven marketing approach.
Programmatic advertising complements RAPP's precision marketing model.
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