Account-Based Marketing Specialist (REMOTE OK) at Arkose Labs

San Mateo, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, TechnologyIndustries

Requirements

6+ years of experience in B2B marketing with at least 3 years focused on account-based marketing
Demonstrated success driving pipeline and revenue through ABM programs
Strong understanding of B2B buying cycles and complex sale processes
Experience with ABM platforms (6sense, Demandbase, Terminus, RollWorks, etc.)
Proficiency with CRM systems (Salesforce preferred) and marketing automation platforms
Excellent analytical skills with ability to translate data into actionable insights
Strong communication and presentation skills for executive-level audiences
Proven ability to build relationships and influence cross-functional stakeholders

Responsibilities

Design and implement comprehensive ABM strategy aligned with company revenue goals and ICP criteria
Define target account selection criteria and segmentation framework
Develop account tiering structure (1:1, 1:few, 1:many) and appropriate engagement strategies for each tier
Create ABM playbooks and best practices documentation
In coordination with digital marketing, field marketing, and brand marketing functions, build and execute personalized, multi-channel campaigns for target accounts including email, direct mail, paid advertising, events, and content syndication
Develop account-specific value propositions and messaging frameworks
Coordinate intent data monitoring and trigger-based outreach programs
Design and manage account-based advertising campaigns across LinkedIn, display networks, and other platforms
Partner closely with sales leadership and account executives to prioritize target accounts
Establish clear processes for account handoffs, lead routing, and opportunity tracking
Facilitate regular account planning sessions between marketing and sales teams
Create shared account intelligence repositories and communication protocols
Develop sales enablement materials specific to ABM initiatives
Work with demand generation, content marketing, and field marketing teams to create cohesive account experiences
Collaborate with sales development reps (SDRs) on account research and outreach sequences
Partner with customer success on expansion ABM strategies for existing accounts
Coordinate with product marketing on account-specific use cases and ROI stories
Implement ABM-specific metrics and reporting dashboards (account engagement scores, pipeline velocity, win rates)
Track campaign performance at the account level and optimize based on insights
Conduct regular program reviews and present results to leadership
Monitor account progression through buying stages and identify acceleration opportunities
Calculate and report on ABM ROI and contribution to revenue targets

Skills

Key technologies and capabilities for this role

ABMAccount-Based MarketingCampaign PlanningMulti-Channel CampaignsEmail MarketingDirect MailPaid AdvertisingEventsContent SyndicationIntent Data

Questions & Answers

Common questions about this position

Is this Account-Based Marketing Specialist position remote?

Yes, the position is remote-friendly as indicated by 'REMOTE OK' in the job title.

What is the salary or compensation for this role?

This information is not specified in the job description.

What key skills are required for the ABM Specialist role?

The role requires strategic thinking to align marketing and sales, expertise in designing ABM strategies including account tiering and playbooks, and skills in executing multi-channel campaigns across email, paid advertising, events, and content syndication.

What is the company culture like at Arkose Labs?

This information is not specified in the job description.

What makes a strong candidate for this ABM Specialist position?

A strong candidate is a strategic thinker experienced in leading ABM strategy development, campaign execution across multiple channels, sales-marketing alignment, cross-functional collaboration, and performance measurement with ABM-specific metrics.

Arkose Labs

Cybersecurity solutions to deter bot attacks

About Arkose Labs

Arkose Labs focuses on preventing bot attacks in the cybersecurity sector. Their platform uses real-time risk assessments and machine learning analytics to identify and counteract malicious bot activities before they can inflict harm. A key feature of their offering is the Arkose MatchKey, which is designed to be a highly effective CAPTCHA, enhancing both security and user experience. Unlike many competitors, Arkose Labs aims to increase the cost and effort required for attackers, making bot attacks less appealing. The company's goal is to provide robust protection for digital assets, ensuring that clients can operate securely in an increasingly hostile online environment.

San Francisco, CaliforniaHeadquarters

2016Year Founded

$96.8MTotal Funding

SERIES_CCompany Stage

Cybersecurity, AI & Machine LearningIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Flexible Work Hours

Paid Vacation

Generous nationwide parental leave policy

Employee Assistance Program

Mental Health Support

Gym Membership

Risks

Emerging AI-driven bot attacks could potentially outpace Arkose Labs' current defenses.

Competitors are developing advanced CAPTCHA alternatives challenging Arkose MatchKey's position.

The rise of DeFi platforms introduces new vectors for bot attacks Arkose must address.

Differentiation

Arkose Labs offers the world's first $1M warranties for credential stuffing and SMS toll fraud.

Arkose MatchKey is touted as the strongest CAPTCHA ever made, enhancing security measures.

Arkose Labs' AI-powered platform combines risk assessments with dynamic threat response.

Upsides

Arkose Labs is recognized as the 2023 Leader in Bot Detection and Mitigation.

The launch of Arkose Device ID enhances fraud detection and prevention capabilities.

Arkose Labs' protection measures for GPT applications address new attack vectors effectively.

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