游戏高级品牌经理（日本市场）｜ゲームシニアブランドマネージャー（日本マーケ担当） at Tencent

Tokyo, Tokyo, Japan

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

GamingIndustries

Requirements

5+ years of brand management experience in Japanese gaming or general entertainment industry
Familiarity with local Japanese KOL (influencer) ecosystem and possession of top influencer resource network
Experience launching domestic major game companies or overseas major IPs in Japan (preferred)
Proficiency in Japanese social media operations and public opinion management; led at least 3 successful viral game marketing cases
Strong skills in leveraging influencers for cross-industry collaborations (e.g., voice actors, illustrators, offline events)
Deep understanding of Japanese gaming user segments and consumption logic
Strong stress resistance, ability to adapt to cross-cultural environments and communication with overseas teams
Native-level Japanese; business-level English

Responsibilities

Develop market and brand strategies for company game products tailored to the Japanese market, covering pre-launch, launch, and long-term phases; precisely match target user needs and drive execution
Manage market execution including TVC, influencers, PR, offline events, OOH, etc.; build Japanese influencer cooperation matrix; collaborate with top celebrities, musicians, illustrators, or voice actors on creative campaigns
Establish ROI data monitoring system for Japanese market and iteratively optimize投放 strategies in real-time to maximize marketing budget efficiency
Collaborate with headquarters and global teams (e.g., Korea, North America) to output integrated global creatives; ensure brand consistency; lead cross-country campaigns and localize them for Japan

Skills

Brand Management

Marketing Strategy

Influencer Marketing

KOL Management

Social Media Operations

ROI Analysis

Data Analysis

Offline Events

TVC

OOH

Voice Actor Collaboration

Global Collaboration

Game Marketing

Tencent

Internet platform for social, gaming, fintech

About Tencent

Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.

Shenzhen, ChinaHeadquarters

1998Year Founded

$31.5MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries

10,001+Employees

Benefits

Professional Development Budget

Risks

Tencent's addition to the US blacklist may affect its operations and partnerships.

Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.

Investment in blockchain exposes Tencent to volatile regulatory environments.

Differentiation

Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.

Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.

Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.

Upsides

Tencent's investment in blockchain technology could enhance its fintech and cloud services.

The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.

Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.

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