游戏高级品牌经理（日本市场）｜ゲームシニアブランドマネージャー（日本マーケ担当） at Tencent

Tokyo, Tokyo, Japan

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

GamingIndustries

Requirements

5+ years of brand management experience in Japanese gaming or general entertainment industry
Familiarity with local Japanese KOL (influencer) ecosystem and possession of top influencer resource network
Experience launching domestic major game companies or overseas major IPs in Japan (preferred)
Proficiency in Japanese social media operations and public opinion management; led at least 3 successful viral game marketing cases
Strong skills in leveraging influencers for cross-industry collaborations (e.g., voice actors, illustrators, offline events)
Deep understanding of Japanese gaming user segments and consumption logic
Strong stress resistance, ability to adapt to cross-cultural environments and communication with overseas teams
Native-level Japanese; business-level English

Responsibilities

Develop market and brand strategies for company game products tailored to the Japanese market, covering pre-launch, launch, and long-term phases; precisely match target user needs and drive execution
Manage market execution including TVC, influencers, PR, offline events, OOH, etc.; build Japanese influencer cooperation matrix; collaborate with top celebrities, musicians, illustrators, or voice actors on creative campaigns
Establish ROI data monitoring system for Japanese market and iteratively optimize投放 strategies in real-time to maximize marketing budget efficiency
Collaborate with headquarters and global teams (e.g., Korea, North America) to output integrated global creatives; ensure brand consistency; lead cross-country campaigns and localize them for Japan

Skills

Key technologies and capabilities for this role

Brand ManagementMarketing StrategyInfluencer MarketingKOL ManagementSocial Media OperationsROI AnalysisData AnalysisPROffline EventsTVCOOHVoice Actor CollaborationGlobal CollaborationGame Marketing

Questions & Answers

Common questions about this position

What is the salary for this Senior Brand Manager position?

Salary is negotiable based on experience and skills, with raises and bonuses available. It includes fixed overtime pay for 35 hours per month, with additional pay for excess.

Is this role remote or office-based, and where is it located?

This information is not specified in the job description.

What skills and experience are required for this position?

Requires 5+ years of brand management experience in Japanese games/entertainment, familiarity with local KOL ecosystem and top influencer networks, native-level Japanese and business-level English, proficiency in Japanese social media operations, and deep understanding of Japanese game user behaviors.

What is the work schedule and time off policy?

Work hours are 09:30 to 18:30 with a 60-minute break; complete weekly holidays (Sat/Sun/public holidays), prorated paid leave from entry (max 22 days based on tenure), year-end/New Year vacation (Dec 30-Jan 3), and 12 days sick leave annually separate from paid leave.

What makes a strong candidate for this role?

Candidates with experience at major domestic game companies or launching overseas IPs in Japan, at least 3 successful viral game marketing cases, and proven cross-industry collaborations via influencers like voice actors or illustrators stand out.

Tencent

Internet platform for social, gaming, fintech

About Tencent

Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.

Shenzhen, ChinaHeadquarters

1998Year Founded

$31.5MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries

10,001+Employees

Benefits

Professional Development Budget

Risks

Tencent's addition to the US blacklist may affect its operations and partnerships.

Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.

Investment in blockchain exposes Tencent to volatile regulatory environments.

Differentiation

Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.

Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.

Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.

Upsides

Tencent's investment in blockchain technology could enhance its fintech and cloud services.

The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.

Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.

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