Senior Product Marketing Manager - Fixed-term contract - Video Games
Keywords StudiosSalary not specified
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
GamingIndustries
Requirements
- 3-5年游戏营销工作经验，核心需要有内容渠道发行经验，熟悉抖音、B站等内容渠道上做用户增长；
- 热爱游戏，沙盒、SOC品类游戏爱好者加分；
- 市场触觉敏锐，喜欢创意，能够快速抓住游戏用户偏好，对游戏内容生态有较深理解；
- 具备良好的沟通协调能力和执行落地能力，善于多线程、跨团队的沟通协作。
Responsibilities
- 负责全新内容型产品市场营销工作，包括创意Campaign策划与落地；
- 负责用户增长工作，包括内容渠道策略制定、落地与迭代，实现数据增长；
- 负责KOL内容营销的策划、创意设计、执行落地。
Skills
Game Marketing
Content Marketing
KOL Marketing
Douyin
Bilibili
User Growth
Campaign Planning
Creative Design
Cross-team Collaboration
Tencent
Internet platform for social, gaming, fintech
About Tencent
Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.
Shenzhen, ChinaHeadquarters
1998Year Founded
$31.5MTotal Funding
IPOCompany Stage
Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries
10,001+Employees
Benefits
Professional Development Budget
Risks
Tencent's addition to the US blacklist may affect its operations and partnerships.
Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.
Investment in blockchain exposes Tencent to volatile regulatory environments.
Differentiation
Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.
Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.
Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.
Upsides
Tencent's investment in blockchain technology could enhance its fintech and cloud services.
The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.
Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.
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