饥荒国内发行市场 at Tencent

Shenzhen, China

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

GamingIndustries

Requirements

3-5年游戏营销工作经验，核心需要有内容渠道发行经验，熟悉抖音、B站等内容渠道上做用户增长；
热爱游戏，沙盒、SOC品类游戏爱好者加分；
市场触觉敏锐，喜欢创意，能够快速抓住游戏用户偏好，对游戏内容生态有较深理解；
具备良好的沟通协调能力和执行落地能力，善于多线程、跨团队的沟通协作。

Responsibilities

负责全新内容型产品市场营销工作，包括创意Campaign策划与落地；
负责用户增长工作，包括内容渠道策略制定、落地与迭代，实现数据增长；
负责KOL内容营销的策划、创意设计、执行落地。

Skills

Key technologies and capabilities for this role

Game MarketingContent MarketingKOL MarketingDouyinBilibiliUser GrowthCampaign PlanningCreative DesignCross-team Collaboration

Questions & Answers

Common questions about this position

What experience is required for this marketing role?

Candidates need 3-5 years of game marketing experience, with core expertise in content channel distribution and user growth on platforms like Douyin and Bilibili.

What are the main responsibilities of this position?

The role involves planning and executing creative campaigns for new content products, developing content channel strategies for user growth, and managing KOL content marketing from planning to execution.

What is the company culture like at Tencent's Level Infinite?

Level Infinite focuses on creating fun, authentic game experiences, building inclusive player communities, and providing equal employment opportunities in a fair, supportive environment that values diversity and innovation.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What makes a strong candidate for this role?

Strong candidates love games especially sandbox and SOC genres, have sharp market sense to quickly grasp user preferences, deep understanding of game content ecosystems, and excellent communication and cross-team collaboration skills.

Tencent

Internet platform for social, gaming, fintech

About Tencent

Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.

Shenzhen, ChinaHeadquarters

1998Year Founded

$31.5MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries

10,001+Employees

Benefits

Professional Development Budget

Risks

Tencent's addition to the US blacklist may affect its operations and partnerships.

Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.

Investment in blockchain exposes Tencent to volatile regulatory environments.

Differentiation

Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.

Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.

Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.

Upsides

Tencent's investment in blockchain technology could enhance its fintech and cloud services.

The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.

Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.

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