海外活动运营(活跃运营方向) at Tencent

Shenzhen, China

Tencent Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Gaming, Mobile GamingIndustries

Requirements

  • 本科以上学历,3年以上游戏运营相关工作经验,海外活跃活动运营相关经验者优先。
  • 对游戏运营的各模块工作均有一定了解,熟悉手游研发运营系统和活动的设计、配置、测试、发布等流程。
  • 统筹和沟通能力强,思维活跃,善于创新,善于捕捉市场热点。
  • 有良好的团队合作精神,较强的沟通能力和抗压能力,工作积极、认真负责,强烈的主人翁意识。
  • 加分项:英语可以作为工作语言。
  • 加分项:对游戏行业有热情,特别是熟悉开放世界、射击、竞速游戏。

Responsibilities

  • 负责项目海外活动体系搭建工作,包括活动系统功能与玩法设计、活跃活动规划和运营工具使用。
  • 根据游戏不同生命周期及用户行为,以及海外区域用户特性,把控运营节奏,收集不同区域负责人、市场、社区等模块活动诉求,制定游戏整体活动规划,达成阶段活跃指标的同时能够兼顾各层用户体验。
  • 负责活动的设计、开发和落地,跟进活动效果反馈,负责节点的效果分析,并能依据数据表现提出合理建议,不断调优活动策略。
  • 能够结合产品数据、海外市场洞察与用户体验反馈,制定适合产品海外的资源投放计划,合理控制资源价值。

Skills

Key technologies and capabilities for this role

Game OperationsActivity DesignUser Behavior AnalysisData AnalysisMarket InsightResource AllocationProject ManagementCross-Region CoordinationMobile Game SystemsEnglish Communication

Questions & Answers

Common questions about this position

What experience is required for this Overseas Activity Operations role?

Candidates need a bachelor's degree or above and 3+ years of game operations experience, with priority for those with overseas active operations experience. Familiarity with mobile game R&D operations systems and activity design, configuration, testing, and release processes is required.

What are the key responsibilities in this position?

Responsibilities include building overseas activity systems, planning active operations based on game lifecycle and user behavior, designing and executing activities, analyzing effects, and formulating resource allocation plans using product data and market insights.

What is the company culture like at Tencent's Level Infinite?

Tencent is committed to equal employment opportunities, creating a fair and inclusive work environment that values diverse voices for innovation, with a supportive and encouraging atmosphere to help employees achieve personal and collective growth.

What skills or qualities make a strong candidate for this role?

Strong candidates have excellent coordination and communication skills, active thinking, innovation, ability to capture market hotspots, good team spirit, pressure resistance, and a proactive, responsible attitude with strong ownership.

Is English required for this position?

English can be used as the working language, which is listed as a plus.

Tencent

Internet platform for social, gaming, fintech

About Tencent

Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.

Shenzhen, ChinaHeadquarters
1998Year Founded
$31.5MTotal Funding
IPOCompany Stage
Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries
10,001+Employees

Benefits

Professional Development Budget

Risks

Tencent's addition to the US blacklist may affect its operations and partnerships.
Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.
Investment in blockchain exposes Tencent to volatile regulatory environments.

Differentiation

Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.
Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.
Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.

Upsides

Tencent's investment in blockchain technology could enhance its fintech and cloud services.
The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.
Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.

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