[Remote] Global Head of Events at Kraken

United States

Kraken Logo
$116,600 – $259,700Compensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Cryptocurrency, Blockchain, Financial ServicesIndustries

Requirements

  • 12+ years of experience leading events strategy, experiential marketing, or brand activations — ideally within fintech, crypto, or global tech environments
  • Proven track record of designing and delivering large-scale events (conferences, summits, community engagements, and client experiences)
  • Strong strategic and creative leadership — able to translate brand purpose into powerful, measurable experiences
  • Deep expertise in [events strategy, experiential marketing, or related areas, as description cuts off]

Responsibilities

  • Own Kraken’s global events strategy and portfolio: Lead planning and execution for events — collaborating with internal teams across institutional, VIP, listings, regional growth, product, policy, comms, and more
  • Build a world-class, self-sustaining team: Scale an events organization capable of managing strategy, execution, and measurement end-to-end — through playbooks and repeatable motions through which the team can scale operations
  • Own global event budgeting and ROI: Manage total program budget, allocate investment by tier, and develop clear ROI frameworks that tie every dollar to business impact
  • Define levels of participation: Determine the appropriate presence for each event — whether sponsorship, speaking, hosting, attendance, or brand activation — based on data, audience fit, and expected return
  • Develop a tiered event framework: Create a scalable model that classifies events by strategic importance, spend level, and measurable outcomes to guide long-term planning
  • Drive proactive planning: Establish a forward-looking 6–12 month event roadmap aligned to Kraken’s marketing calendar, growth objectives, and regional priorities
  • Integrate measurement and reporting: Design KPIs for each event — from lead generation and influenced revenue to awareness, engagement, and retention metrics
  • Partner cross-functionally: Collaborate with institutional and VIP sales, product, regional growth, policy, partnerships and other teams to ensure event strategies directly support pipeline growth, client success, and ecosystem influence
  • Ideate new experiences: Develop fresh approaches to Kraken-produced events such as user conferences and institutional showcases that drive trust and position Kraken as the industry’s most innovative leader
  • Champion Kraken globally: Represent the brand’s vision and voice through events that embody Kraken’s mission, values, and commitment to excellence

Skills

Key technologies and capabilities for this role

Events StrategyEvent PlanningEvent ExecutionTeam BuildingCommunity EngagementStorytellingGlobal EventsStakeholder Collaboration

Questions & Answers

Common questions about this position

What is the salary range for the Global Head of Events position?

The salary range is $116.6K - $259.7K.

Is this role remote?

Yes, this is a fully remote position with Krakenites in 70+ countries.

What are the key responsibilities for this role?

The role involves owning Kraken’s global events strategy, building a world-class events team, managing budgeting and ROI, defining event participation levels, developing a tiered event framework, driving proactive planning, integrating measurement, and partnering cross-functionally.

What is the company culture like at Kraken?

Kraken is a mission-focused company rooted in crypto values, with a world-class team of Krakenites united by their desire to accelerate global crypto adoption for financial freedom and inclusion. They emphasize reading the Kraken Culture page, familiarity with the Kraken app, and operate as a fully remote company across 70+ countries speaking over 50 languages.

What should I do before applying to this position?

Before applying, read the Kraken Culture page to learn about internal culture, values, and mission, and familiarize yourself with the Kraken app by learning how to create a Kraken account.

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters
2011Year Founded
$108.5MTotal Funding
SERIES_CCompany Stage
Crypto & Web3, Financial ServicesIndustries
501-1,000Employees

Benefits

Competitive salary and equity plan
401k contribution plan
Vacation & Generous PTO
Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.
Regulatory scrutiny in the EU may raise Kraken's compliance costs.
The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.
The platform provides advanced charting tools for professional traders and technical analysts.
Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.
Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.
The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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