2026 MBA University Graduate – Integrated GTM Associate at Adobe

San Jose, California, United States

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Not SpecifiedCompensation

Entry Level & New GradExperience Level

Full TimeJob Type

UnknownVisa

Technology, Digital MarketingIndustries

Requirements

Currently enrolled in a full-time MBA program graduating between December 2025 – June 2026
Exceptional analytical and quantitative problem solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
Exceptional written and verbal communication skills with the ability to influence both peers and leaders
Experience in B2B marketing, GTM strategy, or marketing operations preferred
Proven ability to lead cross-functional initiatives and influence senior stakeholders
Familiarity with AI-powered marketing tools, CRM systems (e.g., Salesforce), and campaign orchestration platforms preferred
Excellent communication and storytelling

Responsibilities

Develop AI-Driven Marketing Capabilities: Collaborate on initiatives to develop agentic capabilities for Business Development Reps and Marketers; scoping use cases and translating data into actionable insights and next-best-action recommendations. Support Proof-of-Concept testing to improve agentic capabilities and recommendations
Foster Integrated GTM Strategy & Alignment: Support the development of strategies to deliver unified customer experiences by synthesizing data from multiple sources (CRM, web, campaign, sales). Partner with Product Marketing, Sales Strategy, and Analytics to shape our unified approach to customers and ensure alignment with sales plays, product priorities, and customer personas
Translate Account, Persona, & Content Strategy into Actionable Insights: Contribute to the creation and evolution of marketing scorecards and dashboards (e.g., Power BI, CJA B2B), helping teams translate data into actionable insights to inform GTM prioritization. Assist in building and maintaining dashboards, heatmaps, and prioritization tools to support targeted engagement strategies
Cross-Functional Leadership: Lead cross-functional workstreams with stakeholders across Enterprise Marketing, PMM, Sales, Content Strategy, ACS, and DX Products to drive alignment and execution
Work cross-functionally to drive strategic initiatives that span AI-assisted Marketing Capabilities, Integrated GTM Strategy & Alignment, and Translating Account, Persona & Content Strategy into Actionable Insights, Vision-setting and Storytelling

Skills

Key technologies and capabilities for this role

AI-Driven MarketingGTM StrategyStrategic ThinkingCross-Functional LeadershipData InsightsProof-of-Concept TestingAgentic CapabilitiesVision-SettingStorytelling

Questions & Answers

Common questions about this position

What is the employment type for this role?

This is a full-time position.

Is this role remote or does it require office work?

This information is not specified in the job description.

What skills and experience are required for this position?

The role requires strong strategic thinking, cross-functional leadership, operational rigor, and highly analytical skills, with experience in AI-driven marketing, data synthesis from multiple sources, dashboard creation using tools like Power BI and CJA B2B, and leading cross-functional workstreams.

What is the company culture like at Adobe?

Adobe is committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity, valuing new ideas from everywhere in the organization.

What makes a strong candidate for this MBA graduate role?

A strong candidate will have a mix of strategic thinking, cross-functional leadership, operational rigor, and highly analytical skills to drive high-impact marketing initiatives involving AI capabilities, GTM strategy, and data insights.

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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