Growth Marketing Manager
Propelus- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates should possess a Bachelor's degree in a related field, with a preference for a background in marketing, analytics, or business intelligence. Demonstrated experience in data analysis, campaign performance monitoring, and strategic insights development is essential. Strong analytical skills and the ability to translate data into actionable recommendations are required, along with proficiency in utilizing data analysis tools and techniques.
As the Growth Insights Manager, you will analyze campaign performance trends to provide actionable insights that support our growth strategy, monitor customer responses to marketing messages, identify customer buying paths, and create data-driven action plans focused on optimization. You will also manage research projects, leverage statistical modeling, and collaborate with data professionals to uncover opportunities hidden in the data, and use these insights to inform campaign optimization strategies. Furthermore, you will communicate your recommendations to leadership and mobilize teams towards execution, and work with various teams to achieve growth targets.
Cloud-based EHR solutions for senior care
PointClickCare provides cloud-based software solutions specifically designed for the senior care sector, including skilled nursing facilities, senior living communities, and home health agencies. Its main product, Harmony, is an integrated care coordination platform that helps manage patient transitions from hospitals to post-acute care facilities. Harmony allows healthcare providers to exchange clinical data, which improves care coordination and patient outcomes by offering real-time insights and analytics. Unlike many competitors, PointClickCare's platform integrates with other healthcare systems, enhancing data exchange and interoperability. The company's goal is to improve operational efficiency and quality of care for senior care providers through its subscription-based model, which also includes training, support, and consulting services.