Account Director at MediaLab

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, MediaIndustries

Requirements

Passionate about media & communications
Several years of demonstrable experience in a media agency in an account handling role
Cross-channel planning/buying expertise
Strong understanding of numbers and a creative mindset
Ability to think strategically and identify creative solutions
Experience in team leadership and management
Curiosity about the industry and a desire for continuous learning

Responsibilities

Overall direction, development, and performance of client business within the DIY sector
Accountable for the client relationship
Management and development of the team
Planning and buying media activity across all channels (Display, Paid social, TV, press, OOH & radio)
Collaboration with media strategists, channel specialists, and data teams
Working closely with specialist teams in IPG to support key points
Identifying creative solutions to briefs and commercial opportunities
Nurturing talent and helping team members achieve their goals

Skills

Media Planning

Media Buying

Display

Paid Social

Press

OOH

Radio

Team Leadership

Client Relationship Management

MediaLab

Acquires and manages consumer internet brands

About MediaLab

MediaLab focuses on acquiring and managing consumer internet brands, particularly in the digital media and advertising sectors. The company operates a portfolio of popular platforms, including WorldStarHipHop, Imgur, Kik, Amino, and DatPiff, which together attract 180 million monthly users. These platforms engage users through social networking, digital mixtapes, and messaging services. MediaLab differentiates itself by leveraging its large user base to provide targeted advertising solutions, allowing brands to reach a significant portion of US internet users. The company also emphasizes partnerships with content creators, enhancing user engagement and relevance across its platforms. MediaLab's goal is to build and nurture online communities while generating revenue primarily through advertising.

Santa Monica, CaliforniaHeadquarters

2018Year Founded

$194.5MTotal Funding

SERIES_ACompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Risks

Competition from adtech startups like Swiftly threatens MediaLab's market share.

Layoffs at Genius Media could harm MediaLab's reputation.

Integration challenges from acquiring Genius Media may affect operational efficiency.

Differentiation

MediaLab owns diverse platforms like Imgur, Kik, and WorldStarHipHop.

The company leverages a vast user base for targeted advertising solutions.

MediaLab excels in ad tech and product management, ensuring platform relevance.

Upsides

Short-form video content boosts engagement on Imgur and WorldStarHipHop.

AI-driven moderation enhances user experience on Kik and Amino.

Interactive advertising opens new revenue streams for MediaLab.

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