Retail Media Account Director
PacvueSalary not specified
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Advertising, MediaIndustries
Requirements
- Passionate about media & communications
- Several years of demonstrable experience in a media agency in an account handling role
- Cross-channel planning/buying expertise
- Strong understanding of numbers and a creative mindset
- Ability to think strategically and identify creative solutions
- Experience in team leadership and management
- Curiosity about the industry and a desire for continuous learning
Responsibilities
- Overall direction, development, and performance of client business within the DIY sector
- Accountable for the client relationship
- Management and development of the team
- Planning and buying media activity across all channels (Display, Paid social, TV, press, OOH & radio)
- Collaboration with media strategists, channel specialists, and data teams
- Working closely with specialist teams in IPG to support key points
- Identifying creative solutions to briefs and commercial opportunities
- Nurturing talent and helping team members achieve their goals
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the work arrangement for this role?
The position is hybrid, with flexible working hours also offered as a benefit.
What benefits does Mediahub offer?
Benefits include hybrid working, flexible hours, 25 days holiday plus birthday off, healthcare, volunteer days, cycle to work scheme, gym discounts, Pilates and yoga classes, and other benefits.
What are the key skills required for the Account Director role?
Key requirements include several years of experience in a media agency account handling role, cross-channel planning and buying expertise, strong understanding of numbers with a creative mindset, strategic thinking, and team leadership experience.
What is the company culture like at Mediahub?
Mediahub features a diverse team and challenger mindset, with values including Anticipate tomorrow, Hustle from the heart, Perform with pride, Believe you can, and Stay curious.
What makes a strong candidate for this Account Director position?
A strong candidate will have several years of media agency experience in account handling, cross-channel planning and buying expertise, team leadership skills, passion for media, and a curiosity for continuous learning.
MediaLab
Acquires and manages consumer internet brands
About MediaLab
MediaLab focuses on acquiring and managing consumer internet brands, particularly in the digital media and advertising sectors. The company operates a portfolio of popular platforms, including WorldStarHipHop, Imgur, Kik, Amino, and DatPiff, which together attract 180 million monthly users. These platforms engage users through social networking, digital mixtapes, and messaging services. MediaLab differentiates itself by leveraging its large user base to provide targeted advertising solutions, allowing brands to reach a significant portion of US internet users. The company also emphasizes partnerships with content creators, enhancing user engagement and relevance across its platforms. MediaLab's goal is to build and nurture online communities while generating revenue primarily through advertising.
Santa Monica, CaliforniaHeadquarters
2018Year Founded
$194.5MTotal Funding
SERIES_ACompany Stage
Consumer Software, Consumer GoodsIndustries
51-200Employees
Risks
Competition from adtech startups like Swiftly threatens MediaLab's market share.
Layoffs at Genius Media could harm MediaLab's reputation.
Integration challenges from acquiring Genius Media may affect operational efficiency.
Differentiation
MediaLab owns diverse platforms like Imgur, Kik, and WorldStarHipHop.
The company leverages a vast user base for targeted advertising solutions.
MediaLab excels in ad tech and product management, ensuring platform relevance.
Upsides
Short-form video content boosts engagement on Imgur and WorldStarHipHop.
AI-driven moderation enhances user experience on Kik and Amino.
Interactive advertising opens new revenue streams for MediaLab.
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