Web Marketing Manager at Anrok

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, TechnologyIndustries

Requirements

5 years experience in website optimization, conversion rate optimization (CRO), or digital marketing with focus on website performance in B2B SaaS
Strong expertise in A/B testing and multivariate testing methodology with hands-on experience using platforms like Optimizely, VWO, Google Optimize, or Unbounce
Experience with CMS platforms (Webflow) and comfort with HTML/CSS to implement tests and page updates independently
Strong understanding of UX/UI principles, landing page design best practices, and how design impacts conversion performance
Ability to collaborate effectively with cross-functional marketing teams and design to create high-converting page experiences and test variations
Analytical mindset with ability to interpret test results, calculate statistical significance, and communicate findings to stakeholders

Responsibilities

Own website optimization strategy and execution to improve demo request conversion rates and accelerate qualified pipeline from web traffic
Design and execute continuous multivariate and A/B testing on copy, creative, messaging, CTA placement, and page layouts to maximize conversion performance
Analyze website funnel to identify conversion bottlenecks and develop testing roadmaps with clear hypotheses and success metrics
Optimize forms, page speed, and mobile experience to reduce friction and improve conversion rates across all devices
Build and maintain dashboards to track key website metrics including visitor-to-demo conversion rates, qualified lead volume, and test results
Leverage analytics tools, heatmaps, and user feedback to understand visitor behavior and inform optimization strategies

Skills

A/B Testing

Multivariate Testing

Conversion Rate Optimization

Funnel Analysis

Dashboard Building

Page Speed Optimization

Mobile Optimization

Copywriting

CTA Optimization

Website Optimization

Anrok

Automates sales tax compliance for SaaS

About Anrok

Anrok automates sales tax compliance specifically for Software as a Service (SaaS) companies. Its platform connects with billing systems like Recurly to provide real-time sales tax calculations, ensuring that invoices are accurate and adhere to local tax laws. This automation helps businesses save time, minimize the risk of non-compliance, and allows them to concentrate on growth instead of administrative tasks. Anrok operates on a subscription model, which generates recurring revenue while delivering continuous value to its clients. The company has seen significant growth and investment, including a $30 million Series B funding round, indicating a strong demand for its services.

San Francisco, CaliforniaHeadquarters

2020Year Founded

$52.8MTotal Funding

SERIES_BCompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Sick Leave

Professional Development Budget

Home Office Stipend

Meal Benefits

Hybrid Work Options

Company Equity

Risks

Increased competition from established firms like Avalara and Vertex.

Potential regulatory changes in key markets like the EU and US.

Dependency on third-party integrations like Recurly and Chargebee.

Differentiation

Anrok specializes in automating sales tax compliance for SaaS companies.

The platform integrates seamlessly with billing systems like Recurly and Chargebee.

Anrok offers a unified platform for monitoring, calculating, and remitting sales taxes.

Upsides

Anrok raised $30 million in Series B funding led by Khosla Ventures.

Growing demand for automated tax solutions as SaaS companies expand globally.

Subscription-based model provides stable and predictable revenue streams.

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