Web Development Lead at Later

Los Angeles, California, United States

Later Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Social Media, Marketing Technology, Influencer MarketingIndustries

Requirements

  • Hands-on experience building and optimizing landing pages for performance, SEO, and conversion goals
  • Proficiency writing high-quality, performant code using HTML, CSS, JavaScript/TypeScript, React, and Gatsby
  • Comfortable working in Figma to review, interpret, and collaborate on high-fidelity mockups with design teams
  • Experience managing and optimizing Contentful CMS structure and workflows
  • Knowledge of implementing analytics instrumentation with Amplitude for accurate tracking and dashboards
  • Ability to ensure web properties meet Core Web Vitals and maintain >99% uptime
  • Leadership and mentoring skills to guide team members and set technical standards
  • Strong collaboration and communication skills with technical and non-technical stakeholders
  • Experience leading onboarding for new hires and partnering with external agencies

Responsibilities

  • Define and implement web support criteria, internal processes (e.g., QA), self-serve strategy, and site testing
  • Lead adoption and training of scalable infrastructure, tools, and frameworks to future-proof web properties
  • Build frameworks for experimentation (A/B testing, Amplitude insights) to guide web strategy
  • Review and evolve CMS solution (Contentful) to ensure scalability and support for future business needs
  • Build and optimize landing pages that deliver on performance, SEO, and conversion goals
  • Manage and optimize Contentful CMS structure and workflows to reduce engineering bottlenecks and enable non-technical teams
  • Implement analytics instrumentation with Amplitude, ensuring accurate tracking and accessible dashboards
  • Mentor and guide team members, setting clear technical standards and fostering growth
  • Collaborate with Marketing Leadership Team to align on priorities, web goals, and deliverables
  • Communicate effectively across stakeholders, ensuring alignment and transparency
  • Lead onboarding for new web hires, preparing updated materials and standard practices
  • Partner with external agencies, managing onboarding, workflow integration, and quality standards
  • Build and lead a high-performing web development team with clear ownership and accountability
  • Set a culture of technical excellence, continuous improvement, and reliable delivery
  • Act as a hands-on leader, balancing development with oversight of team processes and output
  • Stay on top of research and best practices

Skills

Contentful
CMS
Landing Pages
Web Performance
Analytics
A/B Testing
Experimentation
JavaScript

Later

Social media management and influencer marketing tools

About Later

Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.

Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options

Risks

Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.

Differentiation

Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.

Upsides

AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.

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