VP, Programmatic Yield at The Daily Beast

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Media, Publishing, AdvertisingIndustries

Requirements

Deep programmatic expertise
Superb analytical skills and love for data-driven decision-making
Energized by ambitious revenue targets
Proactive problem solver
Thrives in a hands-on role
Ability to toggle between big-picture strategy communication to executives, cross-functional collaboration, and hands-on model building and campaign optimization
Advanced proficiency in Excel, SQL, and analytics platforms
Experience with A/B testing and experimental strategies

Responsibilities

Develop and execute a comprehensive programmatic advertising strategy aligned with company revenue objectives, driving growth in programmatic yield and identifying new revenue opportunities
Own programmatic revenue forecasting and performance against targets, analyzing data and building models to inform strategic recommendations on market trends, competitive positioning, and growth initiatives
Design, implement, and optimize pricing strategy for open auction inventory using unified pricing rules, conducting hands-on analysis to maximize yield while maintaining advertiser demand and premium user experience
Balance revenue optimization with best-in-class site experience, ensuring strategies enhance editorial mission and reader engagement while considering long-term audience retention
Cultivate and manage strategic programmatic partner relationships (SSPs, DSPs, exchanges), driving negotiations, troubleshooting issues, and keeping initiatives on track
Identify and develop programmatic direct partnerships through performance data analysis, collaborating with sales and marketing to expand revenue streams
Work cross-functionally with Product, Editorial, and AdOps to align programmatic implementations with premium publisher positioning and audience expectations
Conduct deep-dive analyses to track KPIs, identify optimization opportunities, and design/implement A/B tests to enhance ad performance and yield
Monitor ad inventory levels and user experience metrics, building reports and dashboards for revenue performance and site quality indicators (e.g., page load times, viewability, ad density)
Create executive-level reports and presentations, conducting underlying analysis while leveraging team for data collection and validation
Manage a team of two analysts

Skills

Key technologies and capabilities for this role

Programmatic AdvertisingYield OptimizationRevenue ForecastingData AnalysisPricing StrategyOpen AuctionStrategic ModelingAnalytical Skills

Questions & Answers

Common questions about this position

What is the salary or compensation for the VP, Programmatic Yield role?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What skills are required for the VP, Programmatic Yield position?

The role requires deep programmatic expertise, superb analytical skills, data-driven decision-making, revenue forecasting and modeling, and hands-on optimization of pricing strategies.

What is the team structure like for this role?

This is a working VP position that manages a team of two analysts and reports to the EVP of Strategy & Business Operations, within a small but mighty team focused on revenue goals.

What makes a strong candidate for this VP role?

A strong candidate is results-driven with deep programmatic expertise, analytical skills, proactive problem-solving, and thrives in a hands-on role toggling between strategy and execution.

The Daily Beast

Digital news platform with targeted advertising

About The Daily Beast

The Daily Beast operates as a digital media platform that provides news and entertainment content across various topics, including politics, world news, culture, and technology. It offers in-depth analysis, breaking news, and opinion pieces, catering to readers who seek comprehensive coverage of current events. The platform generates revenue primarily through advertising, utilizing user data to deliver targeted ads that align with the interests of its audience. Additionally, The Daily Beast enhances reader engagement through features like newsletters, quick news summaries, and product reviews, which help retain its audience and foster partnerships with brands. The goal of The Daily Beast is to be a go-to source for diverse and insightful news and entertainment content.

New York City, New YorkHeadquarters

2008Year Founded

ACQUISITIONCompany Stage

Data & Analytics, EntertainmentIndustries

201-500Employees

Benefits

Health Insurance

Parental Leave

401(k) Retirement Plan

401(k) Company Match

Paid Holidays

Paid Vacation

Risks

Ad-blocking technology could significantly impact The Daily Beast's advertising revenue.

Competition from platforms like Substack and Medium may draw readers away.

Data privacy regulations could limit user data collection for targeted advertising.

Differentiation

The Daily Beast offers sharp commentary and breaking news, avoiding information overload.

It has won two consecutive Webby awards for 'Best News' site.

The platform features unique sections like 'Cheat Sheet' and 'Scouted' for quick news and reviews.

Upsides

Increased focus on audio content provides new revenue streams and engagement opportunities.

Collaborations with non-profits enhance credibility and trust among readers.

Standalone verticals like 'Obsessed' target niche audiences, boosting engagement and revenue.

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