Senior Product Designer - AdTech
Demandbase- Full Time
- Senior (5 to 8 years)
Candidates should possess 12+ years of experience in senior product leadership roles, specifically within AdTech and programmatic advertising, ideally with Demand Side Platform experience. They should demonstrate a strategic leadership approach, balancing short-term objectives with a long-term vision, and possess a strong understanding of AI technologies and their applications in advertising, particularly in automation and data insights. Strong analytical skills and exceptional communication and interpersonal skills are also required.
As VP of Product, the individual will lead the Product team, driving strategy, product innovation, and design for NextRoll's advertising technology. This includes developing and communicating a customer-centric product vision, creating a product roadmap, leveraging AI technologies, acting as a strategic partner to the executive team, collaborating with various teams, shaping product strategy, overseeing the product development lifecycle, mentoring teams, and ensuring timely delivery of high-quality products.
Provides marketing technology and advertising solutions
NextRoll provides advertising and marketing solutions tailored for businesses of all sizes, particularly e-commerce and direct-to-consumer brands. Their main offerings include programmatic advertising, which automates the buying and placement of ads in real-time, and retargeting, aimed at re-engaging users who have previously visited a client's website. Additionally, NextRoll offers marketing automation tools to help businesses manage customer relationships and optimize their marketing efforts. The company operates on a subscription model or performance-based pricing, allowing clients to pay either a regular fee for access to their services or based on the results of their advertising campaigns. This approach, combined with their focus on data analytics and partnerships with other technology providers, sets NextRoll apart from competitors. The goal of NextRoll is to enhance the online presence of businesses and drive sales through effective targeted advertising.