Director of Engineering (Worklist)
AledadeSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Advertising, Precision MarketingIndustries
Requirements
- (Implied from role: Senior-level experience in experience strategy, precision marketing, or related field)
- (Implied: Deep knowledge of data-informed strategy, human behavior, cultural intelligence, and category dynamics)
- (Implied: Strong leadership and team management skills)
- (Implied: Ability to collaborate across disciplines like UX, Creative, Marketing Sciences, Technology, and Business)
Responsibilities
- Help provide inspirational leadership and guidance to the Experience Strategy department; help nurture a cohesive, supportive, and highly effective team of freethinkers
- Partner with Business leads to crystallize desired business outcomes and return on investment; interrogate solutions to generate hypotheses and uncover insights that will increase the effectiveness of each new iteration of the work
- Drive deeper understanding and insights into what matters to people and how to calibrate the brand to the changing cultural landscape
- Collaborate with Marketing Sciences to target behaviors and understand motivational drivers of behavior that will result in more effective strategies
- Collaborate with Creatives, Technologists and User Experience teams to ensure innovation springs from a deep knowledge of human behavior, and a hunger for what might be possible across the media and technology landscape
- Oversee the strategic outputs that underpin creative solutions and in-market program effectiveness
- Adopt an agile design approach; partner with creative leads to help craft original and effective connections between people and brands
- Define the touch points, relationship between touch points, content, timing / frequency / cadence and other rules surrounding the experiences people interact with across the ecosystem
- Help evaluate the latest sources of insights and market data as well as syndicated research in order to help ensure teams always have access to best-in-class intelligence
- Oversee research into human behavior across the journey and the design of connected experiences that facilitate behavior change
- Help with prototyping, testing and optimization of the work
- Recruit, review and develop direct reports, providing for their professional growth and ensuring high levels of engagement
- Maintain healthy and collaborative working relationships with other disciplines that bring out the best in people and their work
- Contribute to ongoing informal and formal agency forums to inspire fresh thinking and stimulate debate
- Help develop
Skills
Experience Strategy
Data Analysis
Creative Strategy
UX Design
Marketing Sciences
Digital Platforms
Cultural Intelligence
Human Behavior
Brand Strategy
Precision Marketing
Connected Data
Connected Content
Leadership
RAPP
Precision marketing agency using data-driven strategies
About RAPP
RAPP Worldwide focuses on precision marketing by using detailed data and advanced technology to create personalized marketing experiences for consumers. They serve a variety of clients across sectors like healthcare and technology, delivering engaging campaigns that enhance customer experiences and build brand loyalty. RAPP generates revenue through marketing services such as data analytics and creative content production, as well as consulting to optimize marketing strategies. As part of the Omnicom Group, they leverage a broad network of resources to provide effective marketing solutions.
New York City, New YorkHeadquarters
1965Year Founded
$1.3MTotal Funding
SEEDCompany Stage
Data & Analytics, Consulting, Consumer GoodsIndustries
1,001-5,000Employees
Risks
Loss of key personnel may disrupt strategic initiatives.
New creative leadership could impact client satisfaction if misaligned.
Resource diversion to internal initiatives may affect client service delivery.
Differentiation
RAPP leverages data and technology for personalized marketing experiences.
RAPP is part of Omnicom Group, enhancing its global reach and resources.
RAPP combines creative strategies with data analytics for effective customer engagement.
Upsides
AI-driven personalization enhances RAPP's targeted customer experiences.
Privacy-centric data tools align with RAPP's data-driven marketing approach.
Programmatic advertising complements RAPP's precision marketing model.
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