VP, Communications at Whoop

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Technology, FitnessIndustries

Requirements

10 - 15+ years of communications experience with a deep background in media relations, PR, executive comms, and internal storytelling
Proven success managing communications for high-growth brands (open to healthcare, AI, enterprise, sports, fitness, public sector)
Extensive experience leading crisis communications with sound judgment and effective execution
Track record of securing high-quality earned media placements that shape enterprise narrative, public opinion, and drive awareness and brand credibility
Comfortable leveraging AI tools to boost productivity and quality
Excellent writing, editing, and storytelling skills with an editorial mindset
Confident collaborator with a strong point of view and the ability to work cross-functionally and at all levels of the organization
Global perspective with experience adapting messaging across diverse audiences and geographies
Passion for using data and insights to inform communications strategy and measure impact
High intensity, high humility - approachable, humble, and inspiring
Passion for the WHOOP mission and an eagerness to build a generational brand

Responsibilities

Lead the development and execution of the WHOOP global communications strategy, ensuring alignment with brand and business priorities
Manage all external communications efforts including PR, executive communications, international communications, media engagement, and crisis response
Serve as a trusted counselor to our CEO and other top executives to shape executive visibility and thought leadership
Build and nurture media relationships to drive high-impact, earned media coverage across global news outlets and health, trade, science, tech, business, lifestyle, and sports publications
Oversee crisis communications planning and real-time response with clarity, confidence, and control
Collaborate closely with marketing and product teams to ensure messaging consistency and brand alignment
Mentor, grow, and lead a high-performing communications team with creativity, empathy, and strategic direction
Partner with the People & Culture team to drive internal communications strategies that foster culture, connection, and employee alignment
Represent WHOOP externally as needed, supporting our presence in events, industry conversations, and media opportunities
Bring a global lens to all communications - understanding cultural nuance and ensuring resonance in international markets

Skills

Key technologies and capabilities for this role

Public RelationsMedia EngagementExecutive CommunicationsCrisis CommunicationsInternal CommunicationsThought LeadershipEarned MediaMedia Relations

Questions & Answers

Common questions about this position

What salary is offered for the VP, Communications role?

This information is not specified in the job description.

Is this VP, Communications position remote or office-based?

This information is not specified in the job description.

What experience is required for the VP, Communications role?

The role requires 10-15+ years of communications experience with a deep background in media relations, PR, executive comms, and internal storytelling, plus proven success managing communications for high-growth brands.

What is the team structure like for the communications role at WHOOP?

You will mentor, grow, and lead a high-performing communications team with creativity, empathy, and strategic direction.

What makes a strong candidate for the VP, Communications position?

Strong candidates are master storytellers with experience shaping public opinion, managing crises, building media relationships, and leading global communications strategies for high-growth brands in areas like healthcare, AI, sports, or fitness.

Whoop

Wearable fitness tracker with personalized insights

About Whoop

WHOOP offers a fitness membership that focuses on improving personal health and performance through a wearable device called the WHOOP Strap 3.0. This device continuously collects physiological data, including heart rate, sleep patterns, and recovery levels, to provide users with personalized recommendations on their daily activity, sleep needs, and readiness for performance. Unlike many competitors, WHOOP operates on a subscription model, where users pay a fee to access the membership, which includes the device and continuous insights through the WHOOP app. This model not only provides a steady revenue stream but also fosters a strong community among users, encouraging engagement through teams, challenges, and social features. The goal of WHOOP is to help users optimize their health and performance while minimizing injury risk.

Boston, MassachusettsHeadquarters

2012Year Founded

$393.7MTotal Funding

SERIES_FCompany Stage

Data & Analytics, HealthcareIndustries

501-1,000Employees

Benefits

Take Time Off: Time outside of the office is important for sleep, strain and recovery! Our PTO plan encourages members to take time off in order to come back refreshed.

Live a Healthy Lifestyle: Our competitive benefits package includes premium medical, dental, and vision coverage for employees and their dependents. Life and disability insurance are also available.

Feel Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP. Work means more when you have personal stake. You have ownership in what we are building.

Eat Well: Keep hunger at bay with endless snacks in our fully stocked kitchen. Enjoy catered team lunches on Friday, and even a cold brew keg.

Know The Product: We want you to understand and experience the product firsthand. We offer you a WHOOP strap and membership at no cost.

Be Active: Take advantage of our office gym and on-site showers! WHOOP also offers a $500 yearly wellness perk for fitness classes and memberships.

Be Present: It’s important to be present when bringing home a new family member. Take care of your loved ones with 12 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.

Love Where You Work: Sitting in the heart of Fenway, our beautiful office overlooks Fenway Park. A prime location for great food, not to mention catching a Sox game, too!

Work Hard, Play Harder: If we don't already have a club here that fits your lifestyle and interests, you're encouraged to start one. Share your passions with others at work, or discover new ones!

Risks

Increased competition from brands like Oura and Fitbit threatens market share.

Privacy concerns over data collection could lead to regulatory challenges.

Economic downturns may affect consumer willingness to pay subscription fees.

Differentiation

WHOOP offers 24/7 physiological data tracking with its WHOOP Strap 3.0.

The company provides personalized health insights for athletes and fitness enthusiasts.

WHOOP's subscription model includes a community aspect for user engagement.

Upsides

WHOOP's partnership with Cristiano Ronaldo boosts brand visibility and credibility.

Expansion into 56 markets enhances WHOOP's global presence and growth potential.

Collaborations with brands like Assos strengthen WHOOP's position in sports technology.

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