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The role involves creating and executing business development strategy for performance solutions, securing partnerships with DSPs, Social Platforms, Streaming Video providers, platforms, publishers, and vendors, identifying new revenue opportunities, building senior-level relationships, and negotiating agreements.
DV’s Business Development team is a core business unit dedicated to driving unique, value-added partnerships within the adtech community and ensuring consistent coverage of DV services across all environments, with the VP serving as a senior leader shaping future growth.
A strong candidate will have experience leading strategic partnerships in the adtech industry, particularly expanding performance solutions across DSPs, Social Platforms, and Streaming Video providers, with skills in strategy execution, relationship building at senior levels, revenue opportunity identification, and cross-functional collaboration.
Digital advertising verification and analytics services
DoubleVerify ensures the quality and effectiveness of digital advertising for major brands. The company provides verification and analytics services that help brands, advertisers, platforms, and publishers confirm that their ads are seen by real people, are placed in safe environments, and effectively reach their target audiences. Their services include checking ad viewability, preventing fraud, and ensuring brand safety by using advanced technology and dedicated teams to identify and combat fraud schemes. Unlike many competitors, DoubleVerify focuses on providing comprehensive analytics that help clients maximize their advertising budgets and improve returns on investment. The goal of DoubleVerify is to enhance the trust and effectiveness of digital advertising, making it a reliable channel for brands to connect with consumers.