VP, Brand Partnerships at Viral Nation

United States

Viral Nation Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Digital Advertising, Influencer MarketingIndustries

Requirements

  • 10+ years of full-cycle enterprise sales experience, ideally in influencer marketing, digital media, or marketing services
  • Proven track record of closing complex, high-value deals with senior stakeholders across Fortune 1000 brands
  • Experience selling into verticals like CPG, Retail, eCommerce, or Entertainment

Responsibilities

  • Own and lead complex enterprise sales cycles from discovery through to close—engaging Marketing, Brand, and Procurement stakeholders across target accounts
  • Build and grow strategic relationships with senior client decision-makers, serving as a trusted advisor who understands their business goals and translates them into tailored marketing solutions
  • Drive new business acquisition by managing qualified inbound leads while proactively generating pipeline within high-value accounts through outbound campaigns, industry events, and targeted outreach
  • Design and execute account-based sales strategies, including stakeholder mapping, multi-threaded engagement, and proposal development with cross-functional teams
  • Collaborate with internal stakeholders, including Strategy, Creative, and Delivery, to build integrated marketing programs that align with client objectives and deliver measurable results
  • Contribute to Viral Nation’s go-to-market strategy, using market insights and performance data to refine targeting, messaging, and overall sales approach
  • Maintain rigorous CRM hygiene (HubSpot), ensuring accurate forecasting, pipeline visibility, and real-time performance tracking across deals
  • Represent Viral Nation at industry conferences and events, positioning the company as a category leader in influencer marketing, paid media, and community engagement
  • Champion a culture of high performance, continuously improving sales processes, mentoring team members, and contributing to team-wide sales enablement initiatives
  • Act as a growth partner to your clients, expanding relationships beyond initial wins into long-term, programmatic engagements

Skills

Business Development
Account-Based Selling
Strategic Consulting
Influencer Marketing
Paid Media
Social Media Marketing
Consultative Sales
Partnership Building
Cross-Functional Collaboration
Enterprise Sales

Viral Nation

Influencer and social media marketing agency

About Viral Nation

Viral Nation is an influencer and social media marketing agency that helps brands enhance their digital presence through services like influencer marketing, paid performance, and creative content. The company uses proprietary technologies, including machine learning and AI, to assist clients in transitioning to a social-first approach. What makes Viral Nation different is its ability to combine paid and organic marketing strategies, adapting to changes in social media algorithms for better results. The goal is to help clients achieve measurable growth in return on ad spend (ROAS) and reduce customer acquisition costs (CAC).

Chicago, IllinoisHeadquarters
2014Year Founded
$178.3MTotal Funding
LATE_VCCompany Stage
Consumer Software, AI & Machine LearningIndustries
201-500Employees

Risks

Increased competition from agencies like Clear Digital challenges Viral Nation's market position.
Over-reliance on gaming content may limit diversification into other sectors.
High expectations from influencer attendees at Cannes Lions could strain resources.

Differentiation

Viral Nation uses AI to enhance influencer marketing and brand safety solutions.
The company integrates paid and organic marketing for maximum social media impact.
Viral Nation partners with top studios for innovative content creation and distribution.

Upsides

Growing demand for AI-driven influencer marketing boosts Viral Nation's service appeal.
Partnerships with Vertiqal Studios and Wind Sun Sky expand content creation opportunities.
Recognition at SXSW and Cannes Lions enhances Viral Nation's industry reputation.

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