Vice President, Social at Highwire

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

B2B Technology, Cybersecurity, Healthcare, Energy, Sustainability, Professional ServicesIndustries

Requirements

10+ years of experience in marketing, communications, PR, or advertising agency roles
Proven success developing and executing digital and social strategies for clients across B2B technology, cybersecurity, professional services, healthcare, energy, and sustainability
Strong client-facing experience with a track record of delivering measurable results
Expertise in both organic and paid social campaigns, with experience in content strategy and performance optimization
Demonstrated ability to mentor and inspire teams while ensuring high-quality work
Experience contributing to new business development, including pitch support

Responsibilities

Build and maintain strong client relationships, providing strategic counsel and helping clients achieve their social and digital goals
Design, implement, and measure social and digital campaigns across paid, earned, shared, and owned channels
Collaborate with SVP/EVP and account teams to ensure social strategies align with overall client objectives
Oversee content development, creative execution, and social tactics for client programs
Mentor and coach digital associates, providing feedback and supporting their career growth
Provide insights on messaging, content delivery, and audience engagement to maximize impact
Participate in new business efforts, including contributing creative ideas, pitch materials, and client case studies
Stay current on social media trends, platforms, and emerging technologies, sharing insights internally and externally
Support agency operations by mentoring staff, prioritizing responsibilities, and promoting best practices
Represent Highwire at professional events to build thought leadership and industry connections

Skills

Social Media Strategy

Digital Strategy

B2B Marketing

Content Creation

Client Management

Strategic Communications

Highwire

Public relations for disruptive technology companies

About Highwire

Highwire provides specialized public relations services aimed at helping disruptive companies, particularly in the technology sector, communicate effectively. The agency utilizes its background in journalism and its strategic location in Silicon Valley to craft tailored communication strategies that resonate with target audiences. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all designed to meet the unique needs of each client. What sets Highwire apart from its competitors is its focus on delivering measurable results and its deep understanding of the fast-paced tech industry. The company's goal is to create meaningful business outcomes for its clients by ensuring their messages are effectively conveyed in a complex media landscape.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$1.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

ConsultingIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Paid Parental Leave

Hybrid Work Options

401(k) Company Match

Home Office Stipend

Wellness Program

Risks

Internal restructuring from new executive appointments may disrupt service delivery.

Integration challenges from acquisitions could lead to operational inefficiencies.

Departure of key personnel may result in loss of client relationships.

Differentiation

Highwire specializes in PR for disruptive tech companies, leveraging Silicon Valley's innovation hub.

The firm integrates journalism roots with strategic PR, offering tailored communication strategies.

Highwire's focus on AI and robotics positions it as a leader in tech PR.

Upsides

Growing demand for AI-driven PR strategies enhances Highwire's service offerings.

Acquisitions like Candor Content expand Highwire's digital marketing capabilities.

Strategic location in the Bay Area offers access to emerging tech sectors.

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