Vice President of Product Marketing at adMarketplace

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

AdTech, Digital Advertising, MarketingIndustries

Requirements

10+ years of product marketing experience driving launches and commercialization for complex products, ideally in advertising technology; search expertise is a strong plus
Proven success in end-to-end product marketing: positioning, messaging, GTM strategy, launches, lifecycle management, and sales enablement
Compelling storyteller with strong positioning and writing skills; able to translate complex technical capabilities into simple, differentiated business value
Comfortable diving into product details, data, and AI/ML concepts; able to collaborate closely with engineers, product managers, and data scientists
Familiarity with applications of AI in advertising, search, and monetization (e.g., NLP, agentic AI, personalization, user acquisition); able to translate innovation

Responsibilities

Own positioning and messaging for Native Search media products—AMP Find and AMP Discover, built on Arena tech platform—ensuring differentiation across advertiser and publisher audiences
Lead creation of advertiser-vertical and distribution channel specific narratives, highlighting unique advantages of our media
Develop integrated narratives around industry themes including AI usage, media value measurement, and next-gen search advertising
Craft consultative materials (value props, demos and use cases, solution guides) that make complex concepts simple and compelling
Develop deep understanding of buyer and publisher personas, their journeys, and unmet needs across search and performance media
Build integrated GTM plans with clear audiences, value propositions, campaign strategies, and KPIs
Partner with commercial leaders to ensure go-to-market strategies directly support revenue objectives
Build a sales enablement engine with playbooks, battlecards, one-pagers, solution guides, FAQs, and demos
Oversee high-quality collateral for pitches, quarterly reviews, whitepapers, customer stories, and industry panels
Refresh messaging frameworks regularly based on market insights and feedback
Champion a searcher-obsessed, market-driven mindset, ensuring advertiser and publisher perspectives shape strategy and execution
Partner closely with Product, Tech, Advertiser Sales, and Business Development executives to ensure product marketing drives deal making and revenue
Track record of defining and executing the product marketing vision and strategy, tracking impacts with business objectives
As part of the executive leadership team, contribute to company-wide strategy, growth planning, and innovation initiatives

Skills

Product Marketing

Go-to-Market Strategy

Messaging

Positioning

Market Strategy

Executive Leadership

Sales Enablement

Cross-Functional Collaboration

AdTech

Native Advertising

adMarketplace

Optimizes search media for advertisers and publishers

About adMarketplace

adMarketplace specializes in search media solutions within the advertising technology sector. The company connects consumers directly with brands, bypassing traditional search engine results pages to create a more relevant search experience. It serves two main client types: advertisers, which include large brands and agencies seeking to maximize their media investments, and publishers, which are platforms that host advertisements. adMarketplace provides exclusive media placements that reach users at critical moments of intent, enhancing the effectiveness of advertising campaigns. The company operates on a performance-based model, earning revenue through cost-per-click (CPC) or cost-per-action (CPA) methods, where advertisers pay based on the effectiveness of their ads. The goal of adMarketplace is to optimize the consumer journey and improve the efficiency of advertising for both brands and publishers.

New York City, New YorkHeadquarters

2000Year Founded

LATE_VCCompany Stage

Data & Analytics, Consumer Goods, EntertainmentIndustries

51-200Employees

Benefits

Health Insurance

Wellness Program

Unlimited Paid Time Off

Paid Vacation

Commuter Benefits

401(k) Company Match

Professional Development Budget

Hybrid Work Options

Company Equity

Risks

Emerging adtech startups threaten adMarketplace's market share.

Privacy-focused search engines may reduce adMarketplace's advertising effectiveness.

Stricter data privacy regulations could increase compliance costs for adMarketplace.

Differentiation

adMarketplace bypasses traditional SERPs, directly connecting consumers with brands.

The company offers exclusive media placements during critical moments of consumer intent.

adMarketplace uses a performance-based model, earning revenue from effective ad placements.

Upsides

Increased focus on privacy-centric advertising aligns with adMarketplace's offerings.

The rise of contextual advertising enhances adMarketplace's search media solutions.

Growing e-commerce platforms present partnership opportunities for adMarketplace.

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