Vice President of Marketing at Outliant

Salt Lake City, Utah, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Recycling, Technology, SaaS, Logistics, FintechIndustries

Requirements

7–10+ years of B2B marketing experience with a demonstrated track record of owning pipeline targets
Experience in climate tech, supply chain/logistics, industrials, or marketplaces strongly preferred
Highly skilled in building and executing demand generation programs from scratch
Strong grasp of generative AI tools and how to apply them for scalable outreach, content, and campaign operations
Proven success aligning marketing with sales to drive revenue; familiar with CRM processes and lead scoring models
Ability to operate independently, prioritize ruthlessly, and move quickly in a resource-constrained environment
Clear communicator with strong writing, positioning, and storytelling skills
Bachelor’s degree required

Responsibilities

Build and execute a marketing strategy aligned tightly with sales and revenue targets
Identify key buyer segments and manage targeted, measurable campaigns to engage and convert them
Develop full-funnel programs — from cold outbound support to lead nurturing — that drive real revenue contribution
Leverage large language models to scale outreach, content creation, and campaign execution
Automate highly personalized outbound campaigns, tailored to industry, use case, and buyer profile
Generate relevant and timely content that supports education and lead conversion at every stage of the funnel
Collaborate closely with the sales team to understand deal flow, objections, and content needs
Develop sales collateral, outbound templates, and talking points that improve close rates
Optimize messaging to shorten cycles and improve conversion from first contact to closed deal
Define clear KPIs (e.g. MQLs, SQLs, pipeline sourced) and build dashboards to track performance
Test campaign formats, offers, and channels; continuously optimize based on results
Use feedback loops from both sales and prospects to refine strategies in real time
Stand up the core systems (e.g. CRM workflows, LLM content pipelines, campaign calendar) needed to run and scale revenue marketing
Identify highest-ROI opportunities for team expansion and budget allocation

Skills

Key technologies and capabilities for this role

Marketing StrategyPipeline GenerationLead GenerationCampaign ManagementContent CreationOutbound MarketingLead NurturingGenerative AILLMData-Driven Marketing

Questions & Answers

Common questions about this position

What is the salary or compensation for the Vice President of Marketing role?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What key skills are required for this marketing role?

The role requires being scrappy, data-driven, thriving in fast-paced environments, and expertise in using generative AI tools for outreach, content creation, and campaigns. Strong skills in building marketing strategies, sales alignment, measurement with KPIs, and creating scalable systems are essential.

What is the company culture like at Outliant?

The company focuses on optimizing customer experience, promoting recycling for environmental good, and is poised for explosive growth in a fast-paced environment.

What makes a strong candidate for this position?

A strong candidate is revenue-focused, scrappy, data-driven, excels in fast-paced settings, and has hands-on experience with generative AI for scaling marketing efforts like personalized outreach and content.

Outliant

Technical services for digital growth

About Outliant

Outliant provides a range of technical services designed to support businesses in their digital growth. Their offerings include product development, user acquisition, business automation, DevOps, and big data solutions. The team focuses on taking ideas from conception to execution, ensuring that clients receive tailored solutions that meet their specific needs. What sets Outliant apart from competitors is their commitment to delivering value at every stage of the process, emphasizing a solution-driven approach. The main goal of Outliant is to empower businesses to thrive in the digital landscape by providing comprehensive support and expertise.

Austin, TexasHeadquarters

2019Year Founded

VENTURE_UNKNOWNCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

51-200Employees

Benefits

Work from home

Unlimited PTO

Non-working holidays per country of residence

13th-month bonus

Salary increases

Financial support for online courses

Mental health & well-being programs

Fun and casual work environment

Employee engagement activities & virtual gatherings

Risks

Emerging tech startups in Austin increase competition for Outliant's market position.

Rapid technological changes may challenge Outliant's ability to maintain a competitive edge.

Global talent pool from remote work trends could drive up labor costs for Outliant.

Differentiation

Outliant offers end-to-end digital product development services from idea to execution.

The company integrates low-code platforms to attract non-technical users and speed up development.

Outliant incorporates eco-friendly practices, aligning with the tech industry's sustainability focus.

Upsides

Growing demand for remote collaboration tools boosts Outliant's digital solutions offerings.

Interest in personalized user experiences allows Outliant to enhance user engagement with tailored solutions.

Rising importance of cybersecurity presents an opportunity for Outliant to offer robust security features.

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