Vice President, Loyalty & Omnichannel Marketing at Brixmor Property Group

Indianapolis, Indiana, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Real EstateIndustries

Requirements

Bachelor’s degree required
10+ years in loyalty marketing, digital strategy and ecommerce
Familiarity with retailer affiliate marketing and card-linked offers a plus
Proven success in developing and scaling loyalty programs and omnichannel initiatives for high profile brands
Strong strategic, analytical, and project management skills
Tech-savvy with experience in digital platforms, data & analytics, CRM, and affiliate marketing
Excellent communication and stakeholder management abilities
Customer-first mindset and passion for delivering exceptional experiences
Ability to travel 25-50% of time depending on home location

Responsibilities

Evolve and build upon the Simon+ and Simon Search value propositions, features, and user experience. Continuously enhance the Simon+ program by introducing innovative engagement mechanics—including gamified experiences, tiered rewards, and new ways to surprise and delight members
Develop and oversee the implementation of a comprehensive marketing plan to support Simon+ and Simon Search growth and engagement objectives. Establish audience segmentation, lead the development of promotional and channel specific engagement strategies for both national and local level execution, and plan the owned, earned and paid media approach for both initiatives. Ensure alignment across digital and physical channels, including value proposition(s), promotions, and customer touchpoints
Partner with cross functional stakeholders, both internal and external, to execute all aspects of the marketing plan, including creative briefing, digital content, CRM, media planning, field implementation guides, etc
Oversee Simon+ day-to-day operations which include rewards, offers and cash back content, card linking, retailer MIDs, member services and vendor management, as applicable. Maintain program documentation and resolve operational issues swiftly
Collaborate with Simon Retailer Marketing to recruit and manage retailer participation. Identify and oversee other partner relationships to enhance program value
Collaborate with Simon Digital Development and Operations on platform roadmaps, backlogs, feature deployments, incremental enhancements and issue resolutions
Leverage data insights to drive member acquisition, engagement and optimize both program and campaign performance. Champion a culture of experimentation by designing and executing A/B tests and pilot initiatives, using results to inform ongoing program and campaign improvements
Lead collaboration between the Simon and ShopSimon.com teams on all Loyalty and Omnichannel initiatives

Skills

Key technologies and capabilities for this role

Loyalty ProgramsOmnichannel MarketingDigital MarketingGamificationAudience SegmentationMedia PlanningMarketing StrategyUser Experience DesignCross-functional CollaborationE-commerce IntegrationRewards ProgramsPromotional Strategies

Questions & Answers

Common questions about this position

Is this a remote position or does it require office work?

This information is not specified in the job description.

What salary or compensation is offered for this VP role?

This information is not specified in the job description.

What key skills are required for the VP, Loyalty & Omnichannel Marketing role?

Key skills include expertise in loyalty program management, omnichannel marketing strategies, data-driven decision making, cross-functional collaboration, and leveraging insights for A/B testing and performance optimization.

What is the company culture like for this marketing leadership role?

The role emphasizes collaboration with cross-functional teams, a culture of experimentation through A/B tests and pilots, and close partnering with internal teams like Simon Digital Development, Operations, and ShopSimon.com to deliver innovative shopping experiences.

What makes a strong candidate for this VP position?

Strong candidates will have deep expertise as an internal authority on loyalty programs and omnichannel marketing, proven ability to lead innovative program enhancements, manage cross-functional partnerships, and drive data-informed growth strategies.

Brixmor Property Group

Owns and operates retail shopping centers

About Brixmor Property Group

Brixmor Property Group owns and operates around 360 retail centers in the United States, serving as important locations where retailers and communities interact. Their properties range from large shopping centers to smaller spaces available for lease or sale. The company focuses on sustainable growth by revitalizing underused assets and collaborating with businesses to create lively retail environments. Brixmor's revenue comes mainly from leasing spaces to a variety of tenants, including national retailers, local businesses, and seasonal pop-up shops. They offer flexible leasing options and prime locations to attract a diverse clientele. Brixmor stands out from competitors through its commitment to community engagement and sustainable practices, ensuring that its properties remain appealing and beneficial to both tenants and local communities.

New York City, New YorkHeadquarters

1985Year Founded

$400MTotal Funding

IPOCompany Stage

Real EstateIndustries

201-500Employees

Benefits

Paid parental leave

Medical/Rx/Vision coverage

Dental

Flexible spending accounts

401(k)

Life insurance

Service days

Education assistance

Risks

Rising interest rates could impact Brixmor's financing for acquisitions and redevelopment.

E-commerce growth may reduce foot traffic to Brixmor's physical shopping centers.

Potential tenant bankruptcies could increase vacancy rates and reduce rental income.

Differentiation

Brixmor focuses on grocery-anchored centers, ensuring stable foot traffic and revenue.

The company partners with entrepreneurs to revitalize underused assets, enhancing community value.

Brixmor offers flexible leasing options, attracting diverse tenants including pop-up shops.

Upsides

Moody's upgraded Brixmor's credit rating to 'Baa2', reflecting strong operating results.

Record occupancy rates and lease retention indicate robust demand for Brixmor's properties.

Brixmor's focus on sustainability aligns with increasing tenant and investor preferences.

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