Chief Marketing Officer
LTSESalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Payments, Financial Technology, TechnologyIndustries
Requirements
- Visionary leader who understands how communications must evolve to be fit for purpose in the era of AI
- Experience in building, recruiting, and launching new teams
- Deep expertise in insights and a data-driven mindset to inform strategy, optimize performance, and measure impact across channels
- Ability to partner and manage by influence across a matrixed organization
- Deep expertise in digital storytelling, media strategy, and cross-functional collaboration
- Experience spanning the full breadth of Visa’s products
Responsibilities
- Lead the strategic development and execution of integrated communications across brand & sponsorship, newsroom content, and social media strategy for Visa’s Global Communications & Events Team
- Establish a new function, elevate Visa’s newsroom capabilities, and build a best-in-class digital and social-first strategy and team
- Develop and execute brand positioning strategies that align with corporate objectives and global campaigns
- Support the office of the CMO and oversee the strategy and delivery of communications for all marketing activations
- Oversee communications for global sponsorships, including sports, entertainment, and cause-related partnerships, ensuring alignment with brand values and audience engagement goals
- Establish and operationalize a world-class newsroom within the Global Communications & Events Team to support and amplify the full scope of Visa’s business
- Act as Editor-in-Chief for Visa Perspectives and the development of accompanying external newsletters, podcasts, and video series
- Establish a centralized editorial calendar and governance model for Perspectives and all internal communications channels, ensuring message consistency, content quality, governance, and alignment with business priorities
- Collaborate with stakeholders to amplify product launches, corporate initiatives, and thought leadership across external and internal channels
- Deliver a strategy for leveraging paid media and amplification to extend the reach and value of content and efforts
- Leverage AI-driven tools and frameworks to optimize owned content for discoverability, personalization, and performance across digital channels
- Oversee a global social media team to deliver always-on, data-driven content strategies across Visa’s dedicated news channels on LinkedIn, X, Instagram, and YouTube
- Drive thought leadership and executive visibility through social storytelling and influencer engagement
- Monitor brand social performance (implied from context)
Skills
Brand Communications
Newsroom Management
Social Media Strategy
Digital Storytelling
Media Strategy
Data-Driven Insights
Team Building
Cross-Functional Collaboration
AI Communications
Stakeholder Engagement
Visa
Global digital payment network provider
About Visa
Visa operates a global digital payment network that facilitates electronic payments for millions of people daily. The company connects consumers, businesses, financial institutions, and governments, allowing them to make transactions using Visa cards. Each time a card is used, Visa earns money through transaction, service, and data processing fees. Unlike many competitors, Visa focuses on expanding access to financial services for underserved communities and supporting local economies. The company's goal is to promote financial inclusivity and drive sustainable commerce, ensuring that more people can participate in the global economy.
San Francisco, CaliforniaHeadquarters
1958Year Founded
$55.8MTotal Funding
ANGEL_INDIVIDUALCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Health Insurance.
Life Insurance.
Dental Insurance.
Disability Insurance.
Accidental Death & Dismemberment Insurance.
Risks
CBDCs could reduce reliance on Visa's payment network.
'Buy Now, Pay Later' services may decrease traditional credit card transactions.
Fintech startups offering zero-fee transactions could pressure Visa's revenue model.
Differentiation
Visa operates a global digital payment network connecting millions daily.
The company focuses on financial inclusivity and sustainability in its operations.
Visa collaborates with central banks on Central Bank Digital Currencies (CBDCs).
Upsides
Visa's partnership with fintechs enhances cross-border payment solutions.
Adoption of blockchain technology could revolutionize digital payments.
AI-driven fraud detection systems are reducing fraudulent activities.
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