Vice President, Content Strategy at Highwire

Charlotte, North Carolina, United States

Apply Now

Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Public Relations, Digital Marketing, TechnologyIndustries

Requirements

Visionary leadership to build and evangelize content marketing strategy aligned with client outcomes, agency growth, and cultural momentum
Expertise in translating big brand ambitions into owned, earned, shared, and zero-click content offerings
Deep knowledge of content's role in an AI-centric universe, emphasizing human elements
Experience leading content teams (editorial, SEO, content marketing)
Ability to create performance-based integration with Creative, Strategy, Insights+Analytics, Social, and Brand Marketing teams
Skills in developing agency frameworks for high-output services (evergreen, episodic, campaign-related, modular content) with ECD
Proficiency in establishing editorial standards for relevance, trust, authority, incorporating AI tools and approaches
Capability to position content as a growth driver for clients, integrating into funnels, brand, and out-of-funnel moments
Experience spearheading AI-powered tools in content workflows for efficiency and innovation
Strong opinions, big ideas, energy, personal accountability, high standards, and motivation in a collaborative, inclusive environment

Responsibilities

Set the vision for content marketing strategy aligning with client outcomes, agency growth, and cultural momentum
Translate brand ambitions into systems of owned, earned, shared, and zero-click offerings
Define and transfer POV on content success in AI-centric universe while keeping human elements central
Oversee content teams (editorial, SEO, content marketing)
Create performance-based approach integrating with Creative, Strategy, Insights+Analytics, Social, and Brand Marketing teams
Develop agency framework with ECD for high-output services including evergreen, episodic, campaign-related, and modular content
Establish editorial standards driving relevance, trust, authority, incorporating AI apps and approaches
Market content as indispensable growth driver for clients' funnels, brand, and out-of-funnel moments
Lead editorial and content marketing teams to produce high-quality, compelling content aligned with brand and client objectives
Foster culture of creativity, collaboration, and excellence in teams
Drive integration of editorial work with content marketing and digital initiatives
Spearhead evolution and strategic application of AI-powered tools in content workflows for efficiency, creative elevation, and innovation
Advance new business development and organic growth within existing client base
Align content efforts across agency disciplines for integrated marketing approach delivering scalable results

Skills

Key technologies and capabilities for this role

Content StrategyContent MarketingEditorial LeadershipStorytellingBusiness DevelopmentTeam ManagementIntegrated Strategies

Questions & Answers

Common questions about this position

What is the work arrangement or location policy for this role?

This information is not specified in the job description.

What are the core values of Highwire's company culture?

Highwire's people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, and Fierce Distinction.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What skills and qualities are needed to succeed in this role?

The role requires visionary leadership to build and evangelize content marketing strategies, expertise in leading editorial and content teams, and the ability to spearhead AI-powered tools integration, along with big ideas, strong opinions, personal accountability, high standards, and boundless motivation.

What makes a strong candidate for the Vice President, Content Strategy role?

Strong candidates thrive in an environment that values personal accountability, high standards, boundless motivation, and have big ideas with strong opinions to bring them to life, while being visionary leaders who can drive content strategies and AI innovation.

Highwire

Public relations for disruptive technology companies

About Highwire

Highwire provides specialized public relations services aimed at helping disruptive companies, particularly in the technology sector, communicate effectively. The agency utilizes its background in journalism and its strategic location in Silicon Valley to craft tailored communication strategies that resonate with target audiences. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all designed to meet the unique needs of each client. What sets Highwire apart from its competitors is its focus on delivering measurable results and its deep understanding of the fast-paced tech industry. The company's goal is to create meaningful business outcomes for its clients by ensuring their messages are effectively conveyed in a complex media landscape.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$1.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

ConsultingIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Paid Parental Leave

Hybrid Work Options

401(k) Company Match

Home Office Stipend

Wellness Program

Risks

Internal restructuring from new executive appointments may disrupt service delivery.

Integration challenges from acquisitions could lead to operational inefficiencies.

Departure of key personnel may result in loss of client relationships.

Differentiation

Highwire specializes in PR for disruptive tech companies, leveraging Silicon Valley's innovation hub.

The firm integrates journalism roots with strategic PR, offering tailored communication strategies.

Highwire's focus on AI and robotics positions it as a leader in tech PR.

Upsides

Growing demand for AI-driven PR strategies enhances Highwire's service offerings.

Acquisitions like Candor Content expand Highwire's digital marketing capabilities.

Strategic location in the Bay Area offers access to emerging tech sectors.

Land your dream remote job 3x faster with AI

Try Jobo Free