Vertical Lead, B2B (London) at StackAdapt

United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing Technology, Advertising, Programmatic AdvertisingIndustries

Requirements

3-5 years of full-time experience in strategy & operations, product strategy, GTM strategy, consulting or related fields
Bachelor’s degree with a proven academic record (MBA or related master's degree preferred)
Experience driving pilots, experimentation and scalable operations for cross-functional projects in a fast-paced, dynamic environment
Proven ability to manage client-facing interactions with strong presentation skills and a confident professional presence
Experience shaping strategic roadmaps, competitive positioning and GTM strategy in collaboration with internal and external stakeholders
Strong problem-solving mindset, with a high level of curiosity and willingness to learn
Comfortable working through ambiguity and shifting priorities

Responsibilities

Design and scale tailored vertical solutions leveraging proven frameworks across the program development lifecycle (e.g., identify gaps, prioritize partnerships, build audience solutions, and define product scope)
Lead new solution pilots and manage pathways to productization in partnership with technical services teams
Define competitive positioning by monitoring industry trends and competitive landscape in international markets
Develop pricing strategies and lead customer discovery to shape vertical roadmaps
Partner with internal and external stakeholders on vertical strategy and end-to-end campaign planning
Oversee scaled services including pilots, experimentation, and automation of new solutions in collaboration with commercial and technical teams (e.g., Marketing Engineering, Data Science, Business Intelligence)
Drive repeatable frameworks that support proof-of-concept deployments and establish the foundation for future productization
Define vertical OKRs, segment-level planning, and pipeline prioritization
Support RFPs and solutions engineering to drive commercial success
Lead the development of vertical knowledge bases and AI-driven automation to empower sales and support growth at scale

Skills

Key technologies and capabilities for this role

B2BProgrammatic AdvertisingGo-to-Market StrategyPricing StrategyClient DiscoveryBrand PlanningSolutions DevelopmentAutomationStrategic InitiativesRevenue GrowthOperational ExcellenceMarket Development

Questions & Answers

Common questions about this position

What is the location requirement for this role?

The preferred location is London, but candidates based outside the city will be considered; however, the role requires frequent travel to London.

What are the main responsibilities of this position?

The role involves solutions development like designing tailored vertical solutions and leading pilots, GTM and commercial strategy including competitive positioning and pricing, operations management with pilots and automation, and revenue operations with OKRs and pipeline prioritization.

What skills are needed for the Vertical Lead role?

Key skills include strategic planning for solutions development, expertise in go-to-market and commercial strategies like pricing and competitive positioning, operational management with automation and experimentation, and cross-functional collaboration with teams like Marketing Engineering and Data Science.

What team will I be working with in this role?

You'll be part of the Verticals & Performance team, partnering with cross-functional teams such as commercial teams, technical services, Marketing Engineering, Data Science, and Business Intelligence.

What makes a strong candidate for this position?

Strong candidates have experience driving innovation in B2B verticals, developing scalable solutions, shaping GTM strategies, managing operations with pilots and automation, and partnering cross-functionally to enable revenue growth.

StackAdapt

Programmatic advertising and digital marketing platform

About StackAdapt

StackAdapt specializes in programmatic advertising, which uses software to automate the buying of digital ads. The company provides a platform that enables businesses to run display, video, and native advertising campaigns efficiently. Its main product is a Demand Side Platform (DSP) that allows advertisers to purchase digital ad space in real-time, ensuring that ads reach the right audience at the right moment. Unlike many competitors, StackAdapt does not require monthly minimum spending, giving clients flexibility in their advertising budgets. The company also offers a Creative Studio to help clients enhance their ad content for better results. StackAdapt is particularly recognized for its expertise in native advertising, boasting the largest scale in the industry with numerous integrations and partnerships. The goal of StackAdapt is to empower agencies and brands to maximize their digital advertising efforts through a comprehensive and flexible platform.

Toronto, CanadaHeadquarters

2014Year Founded

$4.2MTotal Funding

SERIES_BCompany Stage

Consumer Software, EntertainmentIndustries

1,001-5,000Employees

Benefits

Health Insurance

Mental Health Support

401(k) Company Match

401(k) Retirement Plan

Paid Vacation

Unlimited Paid Time Off

Remote Work Options

Work-from-home reimbursements

Professional Development Budget

Conference Attendance Budget

Parental Leave

Company Equity

Competitive salary + equity

Flexible Work Hours

Employee Stock Purchase Plan

Wellness Program

Gym Membership

Risks

Emerging DSPs with innovative features may erode StackAdapt's market share.

Stricter privacy regulations could impact StackAdapt's data-driven advertising strategies.

Economic downturns may lead to reduced advertising budgets, affecting StackAdapt's revenue.

Differentiation

StackAdapt offers no monthly minimums, providing flexibility for seasonal advertising demands.

The platform boasts the largest scale for native advertising with 30 integrations.

StackAdapt's Creative Studio optimizes ad content for better performance.

Upsides

StackAdapt's collaboration with Channel 4 expands broadcast advertising opportunities in the UK.

The launch of self-serve brand lift tools in APAC enhances campaign management flexibility.

Partnership with DoubleVerify improves post-impression measurement tracking for advertisers.

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