Senior UX Content Strategist (REMOTE)
ExpediaFull Time
Senior (5 to 8 years)
Candidates should have a Bachelor’s degree in Design, Communications, Journalism, Marketing, or a related field. A minimum of 3 years of experience in content design or a related field is required, along with a strong portfolio showcasing successful projects. A genuine interest in fitness and wellness, with an understanding of industry trends and user needs in the digital space, is essential. Strong empathy for users and a solid grasp of user-centered design principles and inclusive writing are necessary. Excellent collaboration and communication skills are crucial for working effectively with cross-functional teams. Candidates should be able to thrive in a fast-paced environment and have experience distilling complex information into concise content.
The UX Writer will develop and execute a content strategy to maximize conversion and enhance the experience for new users discovering the fitness and wellness apps. They will create and curate high-quality, engaging content for various touchpoints, including in-app messaging and onboarding sequences. The role involves advocating for scalable, localization-friendly, inclusive, and accessible content. The UX Writer will collaborate closely with designers and researchers to integrate content into the overall design, ensuring a cohesive and intuitive user experience. They will also establish and maintain best practices for collaborating with Content Design across product teams.
Improves patient adherence to treatment plans
Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.