User Acquisition Manager - Apps at Voodoo

Paris, Île-de-France, France

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Mobile Gaming, Mobile Apps, Ad TechIndustries

Requirements

Experience in performance marketing and paid acquisition, in application or gaming companies
Successful track record with ROAS strategies on mobile games and/or apps
Intimately familiar with user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)
Well-versed with experimentation methodologies and processes
Experience with influencer marketing and ASO
A hacker: already tried innovative organic/viral tactics
Speak and write English fluently
Wish to work in an environment that values candor, freedom, and responsibility

Responsibilities

Plan and manage UA campaigns for multiple apps
Analyze the performance of campaigns, identify the most relevant signals, and increase the ROAS of apps
Work closely with Product and Creative teams to coordinate efforts and share feedback
Use suite of internal growth tools and interface with Tech team to continuously improve them
Deepen UA expertise and share best practices with other teams to keep organization at forefront of growth innovation
Lead transversal projects

Skills

Key technologies and capabilities for this role

User AcquisitionPerformance MarketingFacebook AdsAdMobAppLovinTikTokDSPsAppsflyerAdjustROASA/B Testing

Questions & Answers

Common questions about this position

What benefits does Voodoo offer?

Voodoo provides competitive salary, premium healthcare (SideCare) for you and your family 100% borne by Voodoo, Swile lunch voucher, Gymlib 100% borne by Voodoo, wellness activities in the Paris office, unlimited vacation policy, remote days, and child daycare facilities.

Is this role remote or onsite?

The position is onsite.

What skills are required for the User Acquisition Manager role?

Required skills include experience in performance marketing and paid acquisition, successful track record with ROAS strategies on mobile games/apps, familiarity with UA platforms like Facebook Ads, AdMob, AppLovin, TikTok, DSPs and MMPs like Appsflyer, Adjust, experimentation methodologies, influencer marketing, ASO, and innovative organic/viral tactics.

What is the company culture like at Voodoo?

Voodoo values candor, freedom, and responsibility.

What makes a strong candidate for this User Acquisition Manager position?

A strong candidate has experience in performance marketing, paid acquisition in apps or gaming, proven ROAS strategies, deep knowledge of UA platforms and MMPs, experimentation skills, influencer marketing, ASO, and a hacker mindset for innovative tactics, plus fluent English.

Voodoo

Develops free hyper-casual mobile games

About Voodoo

Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.

Paris, FranceHeadquarters

2013Year Founded

$480.1MTotal Funding

LATE_VCCompany Stage

Consumer Software, GamingIndustries

501-1,000Employees

Risks

BeReal acquisition may not yield expected returns if popularity doesn't rebound.

Questopia's launch in China could face regulatory challenges.

Wizz app's 'Teen Tinder' reputation may attract scrutiny from parents and regulators.

Differentiation

Voodoo is the #3 mobile publisher worldwide, following Google and Meta.

The company specializes in hyper-casual games, attracting a broad audience globally.

Voodoo offers advertising solutions, enhancing brand engagement with mobile gamers.

Upsides

Acquisition of BeReal diversifies Voodoo's portfolio beyond gaming.

Partnership with AppHarbr improves ad quality, increasing user engagement and revenue.

Successful launch of Questopia in China expands Voodoo's market presence.

Land your dream remote job 3x faster with AI

Try Jobo Free