Senior Marketing Manager - Search & Display
BlinkistSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Mobile Gaming, Mobile Apps, Ad TechIndustries
Requirements
- Experience in performance marketing and paid acquisition, in application or gaming companies
- Successful track record with ROAS strategies on mobile games and/or apps
- Intimately familiar with user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)
- Well-versed with experimentation methodologies and processes
- Experience with influencer marketing and ASO
- A hacker: already tried innovative organic/viral tactics
- Speak and write English fluently
- Wish to work in an environment that values candor, freedom, and responsibility
Responsibilities
- Plan and manage UA campaigns for multiple apps
- Analyze the performance of campaigns, identify the most relevant signals, and increase the ROAS of apps
- Work closely with Product and Creative teams to coordinate efforts and share feedback
- Use suite of internal growth tools and interface with Tech team to continuously improve them
- Deepen UA expertise and share best practices with other teams to keep organization at forefront of growth innovation
- Lead transversal projects
Skills
User Acquisition
Performance Marketing
Facebook Ads
AdMob
AppLovin
TikTok
DSPs
Appsflyer
Adjust
ROAS
A/B Testing
Voodoo
Develops free hyper-casual mobile games
About Voodoo
Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.
Paris, FranceHeadquarters
2013Year Founded
$480.1MTotal Funding
LATE_VCCompany Stage
Consumer Software, GamingIndustries
501-1,000Employees
Risks
BeReal acquisition may not yield expected returns if popularity doesn't rebound.
Questopia's launch in China could face regulatory challenges.
Wizz app's 'Teen Tinder' reputation may attract scrutiny from parents and regulators.
Differentiation
Voodoo is the #3 mobile publisher worldwide, following Google and Meta.
The company specializes in hyper-casual games, attracting a broad audience globally.
Voodoo offers advertising solutions, enhancing brand engagement with mobile gamers.
Upsides
Acquisition of BeReal diversifies Voodoo's portfolio beyond gaming.
Partnership with AppHarbr improves ad quality, increasing user engagement and revenue.
Successful launch of Questopia in China expands Voodoo's market presence.
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