Walmart

(USA) Director, Product Marketing

New York, New York, United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, Advertising, BiotechnologyIndustries

Position Summary

VIZIO is looking for a driven and creative Director, Product Marketing to head our VIZIO Ads, Inscape and addressable product marketing efforts. The Director, Product Marketing will collaborate with a team in the marketing of all advertising related products. This is a strategic role that involves primarily B2B marketing – ensuring customers (brand advertisers, agencies and networks), and trade press understand the value of VIZIO’s suite of advertising capabilities.

In this role, the successful candidate will operate as VIZIO’s central authority on all marketing matters related to advertising revenue, features and functionality. The Director, Product Marketing will help drive marketing efforts that span the full customer funnel, and develop go-to-market launch plans for key advertising product features, as well as manage technology partner relationships.

We are a fast-paced team, and we are looking for someone who excels at partnering with multiple internal stakeholders in order to drive consensus and deliver results.

Responsibilities

  • Collaborate with a team in the marketing of all advertising related products.
  • Operate as VIZIO’s central authority on all marketing matters related to advertising revenue, features and functionality.
  • Drive marketing efforts that span the full customer funnel.
  • Develop go-to-market launch plans for key advertising product features.
  • Manage technology partner relationships.

Minimum Qualifications

  • Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 4 years' experience in Marketing, Business Administration, or related field.
  • Option 2: 7 years' experience in Marketing, Business Administration, or related field.

Preferred Qualifications

  • Masters: Business Administration

Location

  • Primary Location: 350 5Th Ave, New York, NY 10118-4801, United States of America

Compensation and Benefits

  • Employment Type: Full time
  • Annual Salary Range (New York): $132,000.00 - $264,000.00
  • Annual Salary Range (San Francisco): $143,000.00 - $286,000.00
  • Additional Compensation: Annual or quarterly performance bonuses. May also include stock for certain positions.
  • Health Benefits: Medical, vision, and dental coverage.
  • Financial Benefits: 401(k), stock purchase, and company-paid life insurance.
  • Paid Time Off: PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other Benefits: Short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • Education Benefit: Live Better U is a Walmart-paid education benefit program for full-time and part-time associates. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Note: Eligibility requirements apply to some benefits and may depend on job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms.

Skills

Product Marketing
B2B Marketing
Go-to-market strategy
Launch plans
Stakeholder management
Partnership management
Advertising products
Brand advertisers
Agencies
Networks
Trade press

Walmart

Global retail chain offering affordable products

About Walmart

Walmart operates a chain of hypermarkets, discount department stores, and grocery stores, providing a wide variety of products at low prices to everyday consumers, families, and communities. The company combines physical retail locations with an e-commerce platform, allowing customers to shop for groceries, apparel, electronics, and household items both in-store and online. Walmart's efficient supply chain management and large-scale purchasing enable it to maintain affordability, setting it apart from competitors. The company also offers financial services and health and wellness services, including pharmacies and vision centers. Walmart's goal is to save people money and support communities, as demonstrated by its efforts during the COVID-19 pandemic and its commitment to social responsibility, including programs for veterans and military families.

Bentonville, ArkansasHeadquarters
1962Year Founded
$5,515MTotal Funding
IPOCompany Stage
Financial Services, Consumer GoodsIndustries
10,001+Employees

Benefits

PTO: Paid vacation, sick time, personal time and holiday time
10% discount on regularly priced general merchandise and fresh fruits and vegetables
6% 401(k) match to all employees, including hourly workers, after one year
Roth IRA available
Associate Stock Purchase Plan
maximum and eligible preventive care covered at 100%
Health reimbursement plans

Risks

Rising U.S. labor costs could pressure profit margins.
Amazon's grocery delivery expansion threatens Walmart's market share.
Fintech investments expose Walmart to financial regulatory risks.

Differentiation

Walmart's omnichannel strategy integrates physical and online retail seamlessly.
The company offers a wide range of products at consistently low prices.
Walmart's commitment to community support enhances its brand reputation.

Upsides

Walmart's investment in fintech expands its financial services offerings.
Robotics integration in distribution centers boosts operational efficiency.
Culturally themed product lines attract diverse customer segments.

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